Jessops lost their way when they decided to move from being a specialised and knowledgable camera supplier which catered to professional and serious amateur photographers, and chose to rebrand themselves as a digital point-and-shoot merchant with their sights clearly aimed at the i-generation.
Not everyone decides to purchase a new camera just to keep up with the latest fads and so, by deliberately targetting the few who do, Jessops lost a lot of impulse trade from folks like myself who would wander in and pick up a specialised filter, or a particular flash attachment. They also dropped their second-hand trading which probably cost them a few customers.
They did rebrand their stores not long ago, but the change to what you highlighted above happened many years ago and I think was a decision they had to make.
If you think back to the early 2000s, film was dying for enthusiasts and pretty much gone for the point and shoot market. Everybody wanted a digital camera, so sales were high, plus the frequent megapixel jumps which were quite significant back then mean't people bought cameras more often.
There were few DSLRs and those that did exist were very expensive. So Jessops was likely faced with a situation where film SLRs and accessories were very popular with their Professional and serious Amateur customers, but with the advent of digital, people all started buying point and shoot digitals instead.
They obviously went through a real boom when digital point and shoot sales were very high, but that died away a long time ago.
If they had remained more specialised, then they probably wouldn't have lasted as long as a chain.
I cannot believe they aren't honouring refunds or supplying goods which have recently been paid for. Is that even legal?
The company is in administration and now has fully ceased trading and closing for good. They no longer have any suppliers onboard with them and staff loosing their jobs won't get paid anymore and won't care.
Refunds have to be stopped early because so many people may return recently bought items just because of the fact that the company is in trouble. Plus by taking things back, you have to take stock back and give money back out. Also, unlike buying online where you have the DSR, I believe shop refunds are based on their own terms and conditions, I don't think they have to give you one.
With regards to stuff paid for that hasn't been received. If you can't get your money back or the product from them, then that is where paying for things by Credit Card comes to an advantage.