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Just what is NVIDIA up to?

If you are ever shocked at the prices of NVIDIA gpus, remember that retail sales to gamers are never a priority. Enterprise sales are, however.
And sales to large OEMs like Dell are at lower prices than gamers that buy DIY parts. Gamers who buy DIY consumer parts have long been probably the highest margin consumer sales.

When Nvidia started increasing prices a decade ago they spent hundreds of millions of USD(might have been a billion USD) subsidising Tegra SOCs in tablets. Intel did the same with Atom whilst overcharging for their CPUs to gamers.
 
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4070 Ti sales are also dreadful compared to 7900 XT. AMD is actually winning the mindshare battle right now due to Nvidia continually gimping VRAM.
Not sure about that. Look at the Steam hardware stats, the 4070 TI is currently 0.68%, meanwhile there isn't a single current gen AMD card on the board.

Edit - Actually there is the 7900xtx at 0.17%. But the point still stands.
 
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I would be upgrading this regardless of either card.
Eventually I will, but only due to its age. CPU (5800x3d) pulls about 60w +/- while gaming, so that helps too.

One more thing would be custom made cards. The one I've posted results from pulls 400w, so definitely wouldn't have been ok without power limiting. And some cards needed 3x8 power connectors vs 2x8 + 1x6 that I have (so best to look for only 2x8 models). But those are rather specific details.

Anyway, there are variables for each individual. What I would say though, if there wouldn't be ray tracing or upscaling techs, for 30% less at those high prices, maybe I could be convinced to buy AMD once more, even with those power issues. :P
 
Not sure about that. Look at the Steam hardware stats, the 4070 TI is currently 0.68%, meanwhile there isn't a single current gen AMD card on the board.

Edit - Actually there is the 7900xtx at 0.17%. But the point still stands.

Nvidia's fanbase is huge a loyal. Most don't debate their sales strategy and implications of hardware specs like we do on here. At first glance the 70ti is a good card. Powerful, not as expensive as the £1k+ cards, good at RT, DLSS, FG, etc.
 
Not sure about that. Look at the Steam hardware stats, the 4070 TI is currently 0.68%, meanwhile there isn't a single current gen AMD card on the board.

Edit - Actually there is the 7900xtx at 0.17%. But the point still stands.
I know it's only data from Steam so it's not an accurate representation of the entire space but it is mad that the first 3 entries for the 4000 series are a 4060 laptop gpu, followed by the 4070Ti and the 4090.

It really does paint a picture of this generation.
 
Irrespective of price the 4090 is an absolute monster and there will always be a significantly big enough margin of gamers that want the best, they will always be there for large margins to be made and that's just how it is so AMD do need performance parity or VERY close to it to really gain any significant enthusiast market share
 
Irrespective of price the 4090 is an absolute monster and there will always be a significantly big enough margin of gamers that want the best, they will always be there for large margins to be made and that's just how it is so AMD do need performance parity or VERY close to it to really gain any significant enthusiast market share
The 4090 is 22% faster than the 7900XTX, cheapest one of those is £890, cheapest 4090 is £1,500, 69% more expensive.

Clearly not enough, what would be enough for AMD to gain market share?
 
The 4090 is 22% faster than the 7900XTX, cheapest one of those is £890, cheapest 4090 is £1,500, 69% more expensive.

Clearly not enough, what would be enough for AMD to gain market share?
Assuming feature parity and comparable performance, 20-30% less than what Nvidia's charging.

I've bought AMD before and been very happy with my purchase(s) - I'd do it again but not whilst AMD is trailing so badly in upscaling tech and RT performance. That's just me though - everyone has their own criteria.
 
The 4090 is 22% faster than the 7900XTX, cheapest one of those is £890, cheapest 4090 is £1,500, 69% more expensive.

Clearly not enough, what would be enough for AMD to gain market share?
The 4090 is 28% faster in raster and 72% faster in RT, the 7900XTX its a good option for its price if you just want raster but as a compete package its miles behind.

 
The 4090 is 28% faster in raster and 72% faster in RT, the 7900XTX its a good option for its price if you just want raster but as a compete package its miles behind.


I'll stick with international mainstream reviewers, that's German, i can't read any of it and i know nothing about them.


22%.

Assuming feature parity and comparable performance, 20-30% less than what Nvidia's charging.

I've bought AMD before and been very happy with my purchase(s) - I'd do it again but not whilst AMD is trailing so badly in upscaling tech and RT performance. That's just me though - everyone has their own criteria.

Well the 7900XTX is at least on par with the 4080, also 16GB vs 24GB VRam, and the cheapest one of those is 24% more expensive, is that enough?
 
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Yep the 7900xtx is a 4080 competitor

If the 7900xtx was competing with the 4090 then the 7900xtx would be out of stock everywhere because it would be a steal, it would be the only rx7000 GPU that's properly priced and amd would be gaining market share instead of losing it
 
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More like 60W and since I'm running on an old 525W Enermax PSU, up to 290-300w is better than 350W-360W. Then adding this on top, less constant high demand and less heat is always better. Or 60Hz gaming with 68w vs 127w. Or multi-monitor where you have 23w vs. 103w. And yes, I have 3 displays... And missing a bit Eyefinity :p

I'm not gonna go into DLSS and power saving for this :) But you know, the straw that broke the camel's back and all that.

If you already have a much stronger PSU is not much of a problem. Just the heat. Right now the thermometer shows 27*C in the room while is night outside, not heatwave. I really don't want extra power thrown around for no good reason.



Yeah, now is different when it comes to prices. At least 30% cheaper can look good especially at those crazy high prices if you're happy with what you get ;)

Back in the day I wanted initially to still keep the SSD cage intact on my CM690II, but from all the models available it was either BBA 7900xt(x) and run the risk of the overheat hotspot "bug" (I don't trust that much in warranty for something like this), or go for something like 4070. Then I've checked how 7900xtx does in something like CB with path tracing, checked the prices of available models and went nvidia.

Would I do different now? I really don't know. 7900xtx hasn't come down in price that much yet from where I buy and considering the power issues (aka needing to much for basic stuff), I wouldn't feel comfortable spending that much on a card and make that many sacrifices (on the 4080 it would be "only" 16GB vRAM vs. 20/24GB).

Anyway, both cards are good. All we need are games that actually come out complete and push things forward :)

Oooh Enermax, haven't heard that name in awhile. Use to love their fan designs, the magma and cluster were among some of my favourite with the batwing design. Never used their psu's though.
 
Yep the 7900xtx is a 4080 competitor

I'm glad someone thinks AMD are doing enough, no one else does, which is why i ask what is enough? 20 - 30%, they have that.... so do we all think they are doing enough or not? Because if not, what more?
 
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Well the 7900XTX is at least on par with the 4080, also 16GB vs 24GB VRam, and the cheapest one of those is 24% more expensive, is that enough?
Raster performance is great (as is the price compared with the 4080) but as mentioned above, the 7000-series doesn't have feature parity with Nvidia. FSR 2.x is just OK if you're looking for a performance boost and not in the same league as DLSS. Also, as good as the XTX's raster performance is, the 4080 is still 40% faster in RT - if these features are important to you (they are to me) then AMD has little to offer this generation.

And I don't even care about Frame Generation (I've turned it on a few times them promptly disabled it). Perhaps things will be different with RDNA4 but AMD is going to have to knock it out of the park with FSR3 (where is it??) and they're going to have to catch up with Nvidia's RT improvements (AMD actually fell further behind with RDNA3 'cause Nvidia doubled its RT performance with Ada).
 
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Raster performance is great (as is the price compared with the 4080) but as mentioned above, the 7000-series doesn't have feature parity with Nvidia. FSR 2.x is just OK if you're looking for a performance boost and not in the same league as DLSS. Also, as good as the XTX's raster performance is, the 4080 is still 40% faster in RT - if these features are important to you (they are to me) then AMD has little to offer this generation.

And I don't even care about Frame Generation (I've turned it on a few times them promptly disabled it). Perhaps things will be different with RDNA4 but AMD is going to have to knock it out of the park with FSR3 (where is it??) and they're going to have to catch up with Nvidia's RT improvements (AMD actually fell further behind with RDNA3 'cause Nvidia doubled its RT performance with Ada).

So what then?

As @uscool suggested 83% premium for Nvidia?
 
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