Waiting.
AMD seems to be offering decent cards, but with "quick, grab it" prices, so either they know that the Kepler line-up isn't going live up to expectations, or they are just trying to make as much as they can in the short term, which does not bode well. Whether their strategy is valid or not, it's not a game I'm interested in playing, particularly given how much of their new stuff is underwhelming, to say the least.
Annoyingly, I actually do NEED a new card right now as my old one has just died, but I'll probably end up buying one I could have got last year rather than take a gamble right now. If only because I don't like being taken for a ride and I WOULD have bought a 7950 without hesitation if it had a decent price/performance ratio, since it's pretty good by all accounts.