TBH.....personally it's one of the very few, probably only one, on the table for me at the moment.
AW3423DW has done its duty, but is too unreliable with signal lockups and such that it needs replacing very soon, and there's obviously a massive upgrade in feature with this. Not overly concerned with the lack of gloss, not to say I don't like glossy, but that too has it's drawbacks, so much I'd plump for a matte if there was an option on purchase, especially for a device which would be in use right in your face.
With more hitting the users now, as opposed to the Youtubers, there should be hopefully more real world impressions.