Ah, so you're talking about your recommended daily intake, yeah?
Well, the Hovis site says that your recommend fat intake is 70g per day. 40% of that is 28g. To consume this quantity of fat in bread in one day would require you to eat in excess of 1Kg of bread.
Now, how many people do you think routinely eat that much bread?
A loaf of bread is 800g, you need to eat around 280g to hit 20-40% GDA depending on the fat content, which is 6-8 slices.
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