Oof, just watched a bit of that. Slower, heavier, more expensive and worse build quality than a Defender, with some really silly design decisions. The split door at the back makes sense to me, if you need to carry things that are longer than the loading area then you can have them stick out the back and tie them down (like fence posts and whatnot) so I think Harry might've missed that one, but some of the other things like the lack of mirrors in the visors and the ceiling buttons are a bit odd.
They're going to need to make a lot of changes, and very fast for this to succeed.