The gif is epic, I hope the video is partly in jest but... it doesn't seem to acknowledge how awful it is. Normally a joke video/advert would somehow make it clear it was making a joke out of itself.
Mclaren and media, they just seem to do really odd things, they certainly seem to aspire to the saying there is no such thing as bad pr.
The thing that kicked off the thread was
https://twitter.com/McLarenF1/status/585758683222650880
more cringe worthy stuff, sure pr, have Alonso smell(I presume not taste) match the right oil for his engine... woo.
https://www.youtube.com/watch?v=qI5he6Ufo34&feature=youtu.be&t=27m39s
This was very recent, another cringe worthy moment from Mclaren PR. I'm sure Alonso had to do crap like this with Mclaren last time, still find it odd he signed up with them knowing this. I do think he hadn't intended it to be Mclaren until Ferrari/RBR made moves and locked him out of any other option.
https://www.youtube.com/watch?v=LYN0KdY2FR4
In fairness, all teams do terrible stuff, that from Ferrari but also Santander is god awful. Cringe worthy, clearly forced, clearly fake, clearly not a surprise but also not funny, or interesting. I guess he is pretty screwed just being with Santander(personal sponsorship?).