Soldato
Like anything, an object is worth as much as people can sell/buy it for.
There probably was the odd nutter that thought it was worth that much to himself to purchase and keep it, when it all started. Then you get the collector investment guys who pay more because they believe they can soon get more for it. Media gives it attention and so word of its worth circulates and becomes viral like other similar fads.
Due to the price going round, others start listing it for the price hoping to get a bit more cash while it lasts but in reality the shift from buyers to sellers makes it difficult to sell after a short length of time. The price starts to whither as people try to undercut each other to win customers that are so few in number, they don't exist until the price is super low or the fad ends.
There probably was the odd nutter that thought it was worth that much to himself to purchase and keep it, when it all started. Then you get the collector investment guys who pay more because they believe they can soon get more for it. Media gives it attention and so word of its worth circulates and becomes viral like other similar fads.
Due to the price going round, others start listing it for the price hoping to get a bit more cash while it lasts but in reality the shift from buyers to sellers makes it difficult to sell after a short length of time. The price starts to whither as people try to undercut each other to win customers that are so few in number, they don't exist until the price is super low or the fad ends.