Ok here goes
The first thing I tried was the Deluxe Strat plugged into the Blues Junior Tweed, first impression were....meh to be perfectly honest, it had a gorgeous neck but seemed to lack a bit of that punch Strat twang if you know what I mean, it felt lovely to play but didn't blow me away soundwise so I decided to try a few different standard Strats, after about three of those that sounded beautiful but didn't feel as nice as the Deluxe I hit on one that was this colour:
http://www.dolphinmusic.co.uk/page/shop/flypage/product_id/21432
Ok pretentious muso bit coming up:
I was feeling a little deflated at this point and was convinced I'd have to go travelling from shop to shop, having tried a few that felt crap I didn't hold out much hope, BUT I have to say this guitar spoke to me, It's colour was inoffensive but by this point it could have been pink and I wouldn't have cared

It played better than the deluxe, It sounded better than the best of all the other strats and for a moment I forgot that I was in a shop surrounded by people who could probably play a lot better than me, I just played and played it and fell in love It had to be mine

It already felt like a guitar I had lost years ago and found again, it fitted me.
The guy in the shop (nice dude btw and very knowledgable) nipped of to the internet after he agreed to do his best to price match, I pointed him towards £629 (on the rack at £699) at GAK, we agreed on £649 I don't mind because if anything were to go wrong I could drive back there (just as well but I'll get to that in a minute).
Next an amp. No denying the beauty of both the Fender Deluxe and the Blues junior, the junior however left me with the sense of a very expensive one trick pony and the Deluxe, whilst being an awesome amp and very very impressive just seemed damn expensive but not altogether out of the question. Then I saw an amp that looked a little like a Peavey Valveking made by a company called Ashdown apparently a company formed by ex Trace Elliot engineers, thing was it was 40 Watts admittedly it looked like it would fit right in in a tacky american diner:
http://www.dolphinmusic.co.uk/page/shop/flypage/product_id/14396/a/r/e/base
It was up at £299 and I had to give it a try (after nearly falling in love with a Voc AC30 and actually being tempted by it at over £500.) Plugged into the Ashdown and within seconds was getting such a warm clean sound I couldn't stop messing with it, it did warm blues, Broke up Nicely when cranked (way to loud for my house though) and gave a little more in the way of almost Marshall territory distortion on the Dirty channel, not something I was really looking for but I grabbed an Epi G400 custom from the wall and gave it a go I then remembered something vital.
I don't just like blues
I had so much fun with this amp that it seemed rude not to buy it, I got it at £275 it is a little too Bassy on the drive channel unless you roll back the bass to 3-4 but who cares. I then looked around the back of the amp and it had a few things that the pricier amps didn't...outputs, it has speaker outs a dedicated speaker emulated line out and the best for me is the fact that you can unplug the speaker itself, thus muting the amp (obviously) and go straight into a Tascam and give the amp some welly, nicely controlled and listen with headphones. I know it's not the best way to record but it's sometimes the only way in my house. Bargain. I tried a blues driver and got an order placed cause it was very handy. Oh yeah the amp also has built in DSP effects...they are utterly terrible though, not a problem.
Now comes the bad news, I got my guitar home and tried to screw the trem arm in..no go, the thread inside the trem was off and there was no way it would go, so totally gutted but fortunately I could drive it back (thank ****)
They gave me several options, order a relacement, swap for a different guitar or have it Fender fixed and if I didn't like it when it came back swap replace or refund. I'm getting it fixed because it's mine (no charge obviously) Then came the good news that perked me up, "The Blues Driver that was on order will be here in a week sir" and can be yours free of charge alternatively by way of an apology you can purchase this at the Blues driver price which we have in stock (I'd been messing with it earlier):
http://www.dolphinmusic.co.uk/page/shop/flypage/product_id/12709/a/r/e/base
erm..OK.
I also ordered a red Squier mini for my 5 year old son so I guess they had a pretty good day of it too.
Wow, my longest post ever.
thanks again guys.