irrelevant - I was pointing out that there isn't necessarily a contradiction in stating that something ubiquitous can be less desirable
North Face jackets, thoughts?
- Thread starter Scam
- Start date
irrelevant - I was pointing out that there isn't necessarily a contradiction in stating that something ubiquitous can be less desirable
Soldato
- Joined
- 29 Oct 2002
- Posts
- 4,184
- Location
- London
can you stop childishly changing your entire posts please
its not changed much? point is still the same
10 mins on the tube with either of those and you'll be sweating.
Soldato
- Joined
- 29 Oct 2002
- Posts
- 4,184
- Location
- London
Except that we are talking about a highly fashionable brand, that whilst declining in its desirability is still very much desired.
we are talking specifics not generally -
the idea that just because something is popular that it is less desirable is retarded - THAT is what I said and what you replied to.
it's fuzzy logic.
me: "What? The fact that they are popular makes them less desirable? "
you "the fact they are everywhere would seem to no?"
What about Apple?
Christ if there was EVER a popular brand then Apple is it - Apple is EVERYWHERE - there are even better products out there than, say, the iphone (subjective but the S3 offers more features), yet apple has never been more popular or desirable.
Last edited:
I think if anyone could decide what is 'cool' with a degree of accuracy they could probably make a lot of money... it would be rather futile to try to state objectively what is 'cool' as it can be quite subjective.
However that doesn't really detract from the premise that, with a clothing brand that was cool/desirable as a result of it being sported by fashion conscious students and 'celebs' some of that desirability will likely be lost as a result of it being seen on the back of everyone from kids to middle aged dads picking up their kids from school...
Soldato
- Joined
- 29 Oct 2002
- Posts
- 4,184
- Location
- London
absolutely.
it's almost as though the actual product doesnt matter anymore and THAT is the problem i have woth people preaching.
The whole concept of what is cool is so subjective and, by it's nature, superficial - you almost wonder why people don't realise that preaching about coolness is uncool lol
Last edited:
its not fuzzy logic at all - their desirability made them popular and their popularity can now (potentially) lead to them becoming less desirable
perhpas you want to consider why humans covet/desire things in the first place
All the people saying North Face is cool, come to Liverpool and check out the folks wearing it. They must keep you warm, because I see the local chavs in North Face head to toe, almost a full North Face black out. Seems they are good for the kind of espionage they might need it for.
Associate
- Joined
- 19 Jul 2010
- Posts
- 1,154
Hard weather gear/brands like North Face, Berghaus and Mountain Hardwear aren't about fashion. They are practical clothing that is made to help keep you comfortable in harsh weather and environments even to the point of saving your life in extremes..
A lot of top brands all provide the same level of protection, quality and versatility.. Your brand is just a personal choice.. If you do wear this type of clothing it should be for what it gives you not what other people think when they see your Logo..
Over the last few years they have all branched out into the high street fashion market to some extent but only because it's free money for them.. There high end gear is still high end quality and worth your cash.
All the above are quality practical brands, just go with one you like the look of and is in your budget.. looked after they will last for years..
A lot of top brands all provide the same level of protection, quality and versatility.. Your brand is just a personal choice.. If you do wear this type of clothing it should be for what it gives you not what other people think when they see your Logo..
Over the last few years they have all branched out into the high street fashion market to some extent but only because it's free money for them.. There high end gear is still high end quality and worth your cash.
All the above are quality practical brands, just go with one you like the look of and is in your budget.. looked after they will last for years..
Yup, was wondering when someone else would pick up on this interesting North-South divide.
Soldato
- Joined
- 29 Oct 2002
- Posts
- 4,184
- Location
- London
Superdry, like many brands are a victim of their own popularity. it's happened before and will happen again. that does not necessarily make them 'uncool' (whatever that means)
Popularity does not automatically beget a notion of undesirability which is exactly what you implied.
Apple is the best possible example.
You're exact quote was: "That fact that the brand is no so ubiquitous would surely make it less desirable?"
The answer is no - just because something sells well does not necessarily lead to undesirability. THAT is a complete contradiction - they would not sell well unless they were desired Dowie deal with it.
+1 for Jack Wolfskin.
A fairly unknown brand in the UK but are huge across Europe. I got mine in a local Cotswolds Outdoors shop but I'm not sure on what other high street shops will sell them.
Very well made and will last for years, but that does come with a price tag.
You get what you pay for, especially with this type of clothing.
Not in all cases but in this case it is a factor
Apple is rather different - like BMW in the car example its ubiquitous but also out of reach for some people. If you're on a budget its a bit hard to justify splashing out on a macbook or iphone when there are alternatives offering much better value. Also there is more to the products of those companies than just the brand whereas if you're mass producing t shirts and badly made jackets then brand is really all you have to offer.
Its not really a contradiction at all especially if the fact that something was new, different etc.. worn by celebs initially made them desirable... now that they've got stores on every high street and the brand is seen everywhere and sported by people from all walks of life it can quite easily become less desirable as some of the factors that made it desirable/popular in the first place are then lost. They didn't become desirable as a result of making quality clothing, they became desirable as a result of rather superficial factors.
Rather than just waffling about it though just take a look at supergroup's shareprice in 2011 compared to today...
Last edited: