North Face jackets, thoughts?

Superdry around here has been through its complete cycle over the past three years. It started off as the must have awesome brand, then it got completely ruined by chavs and now I hardly see it around.
 
no I'm saying that my statement was in reference to superdry
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:rolleyes:

are you saying that your statement:

That fact that the brand is now so ubiquitous would surely make it less desirable?
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can be transferred to all fashion brands and that the result would be a fall in sales and shown in the superdry article you linked to?
 
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Blimey. Maybe I shouldn't buy one in case I get into an argument like this in the street :p Off to the shops tomorrow so ill check out some others including Jack Wolfskin etc.
 
Scam said:
Blimey. Maybe I shouldn't buy one in case I get into an argument like this in the street :p Off to the shops tomorrow so ill check out some others including Jack Wolfskin etc.
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pfft I dunno mate - if info in this thread is anything to go by both NF and Superdry are "Not Cool"

ergo you shouldnt touch them with a barge pole lol
 
Superficial said:
no I'm saying that my statement was in reference to superdry
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:rolleyes:

are you saying that your statement:

can be transferred to all fashion brands and that the result would be a fall in sales and shown in the superdry article you linked to?
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Not all but perhaps similar sorts of brands - bench for example.

I'm not quite sure what you're trying to achieve here but I'll try and clarify my pov for you.

As far as I'm aware superdry was previously sported by 'cool' students and 'celebs' - it became desirable and as a result quite popular leading supergroup to open many stores and then leading to the brand appearing everywhere. Its now worn by everyone from middle age dads to their kids... seems to have less hype about it, has less of a celebrity following. The saturation of the once new 'cool' brand seems to have made it less desirable. (Note this doesn't mean I think all things popular become less desirable nor does it mean that I think supergroup will fail - I'm proposing that they have become less desirable as some of the factors that initially contributed to their desirability and resulting popularity are now reduced by that resulting popularity - they're no longer 'new', they're less exclusive, the stores are everywhere etc...)

Nike and Adidas make sportswear, they're continually sponsoring top athletes to keep their brand in the public eye as a sportswear brand. The fact that Nike or Adidas become ubiquitous has less of an affect on how the brand is perceived - they've got a functional side to them and they're still a sportswear brand, top athletes still wear their products - they weren't brands built up as a result of being perceived as cool, new, different etc......
 
dowie said:
Not all but perhaps similar sorts of brands - bench for example.

I'm not quite sure what you're trying to achieve here but I'll try and clarify my pov for you.
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What I'm trying to achieve, Dowie, is a level of recognition that a blanket statement such as the one made does not work without serious caveats.

Now that these caveats have been made we can, hopefully, agree with eachother on some points and agree to disagree on others.

personally I obviously, don't agree with the notion that positive and excessive popularity of a fashion product would in any way be a definite route to a lack of sales - I believe that would be achieved because of a lack of innovation.
 
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Superficial said:
personally I obviously, don't agree with the notion that popularity of a fashion product would in any way be a definite route to a lack of sales - I believe that would be achieved because of a lack of innovation.
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OK that's the bit I'd disagree with in this example as I'd argue that the only innovative aspect of super group was the brand 'superdry' itself - the clothes are fairly generic - t-shirts.. some jackets that look like mountaineering jackets but aren't etc... its just the branding - the pseudo Japanese-American thing. It became popular because it was different, new etc... desirable because 'celebs' were wearing it. The fact that its now ubiquitous has lead to it becoming less desirable imo...

If supergroup are to succeed in future then they should probably launch another brand - there was never anything innovative about the clothes the only innovative aspect was the brand itself.
 
TripleT said:
Exactly, most brands go through the curve. My MD started wearing Superdry, I stopped. :p

NF are a bit chav for me. Just ordered a nice Rab personally.
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A good NF jacket is not chav, it's a functional piece of clothing.

Superdry jackets are common amongst the masses and I choose Barbour over superdry. Superdry knitted jumpers are very nice and expensive enough to stand out from the crowd.
 
Make you look like a **** imo. Although it's not as bad as those bell ends who wear fight apparel when they've never even been in a fight let alone trained some form of martial arts. /mini-rant
 
dowie said:
OK that's the bit I'd disagree with in this example as I'd argue that the only innovative aspect of super group was the brand 'superdry' itself - the clothes are fairly generic - t-shirts.. some jackets that look like mountaineering jackets but aren't etc... its just the branding - the pseudo Japanese-American thing. It became popular because it was different, new etc... desirable because 'celebs' were wearing it. The fact that its now ubiquitous has lead to it becoming less desirable imo...

If supergroup are to succeed in future then they should probably launch another brand - there was never anything innovative about the clothes the only innovative aspect was the brand itself.
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ok but as a final thought i would argue that those same points (not saying i agree with you btw - i have visited their store and they have a fantastic, well made, reasonably priced range) could be said of many other successful fashion brands (examples given) that could be described as both ubiquitous and continually sucessful over many years and it is for that reason that I don't believe that this is a successful retort.
 
Omaeka said:
Make you look like a **** imo. Although it's not as bad as those bell ends who wear fight apparel when they've never even been in a fight let alone trained some form of martial arts. /mini-rant
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I don't see a problem with that since if you have been in those things you will still look like a ****.
 
I've had the Berghaus RG1 Lightweight jacket for about 5 years now. Great jacket, perfect for me in rain and cold (sometimes with extra layers) and it still looks like new.
 
North Face do some of the best mountaineering/ski/outdoor jackets. The Tri-Climate was a very nice jacket when I tried it on, good fit, warm and looks good. Wear Superdry if walking down the high street trying to be 'cool' is as adventurous as you get.
 
I've never been too impressed with TNF, they're just a generic high street outdoor brand. There's nothing wrong with them per se but there are much better outdoor gear manufacturers out there. I'm currently quite fond of Rab, Arc'teryx, Haglofs, Montane and Salewa.
 
I think they are very well made, i have a light weight jacket for summer showers and this for my winter jacket.

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