Isn't that slightly misrepresented, the 3090ti msrp at launch was $2000 wasn't it and my 3090 at launch was £1399 ($1499) not $950. That being said it doesn't detract that £1700 for a top end GPU is mind boggling, I was willing to pay that for my 3090 at the time as it was covid, I was not spending anywhere near as much going out/holidays etc. and it was nearly impossible to get another gpu at msrp. Things have changed and I'm far less enticed by the prospect now especially after just buying a house and having my first kid 5 weeks ago!
I'm lucky that I can afford luxury items such as this but I'm just not willing to part with it this time around, not until AMD have at least shown their hand.
The 4080 series are looking like they will flop massively compared to the 3090's (bodes well for my resale value).