NVIDIA ‘Ampere’ 8nm Graphics Cards

[Jacky60]

I blame it on too many people bought the first £1000 Titans so that let Nvidia know people where very willing to pay £1000 for a GPU

I even think Nvidia had a shock at how many people were willing to pay £1000 for that first Titan GPU

It's been downhill from there but it's steadily got worse. Titan was always segmented in the £1000 plus territory but #80ti was traditionally the value version with broadly equivalent performance at more mainstream pricing. Then somehow it became OK to spend Titan money for #80ti performance (not pointing the finger anywhere in particular) and Nvidia realised the mainstream could be conned just as easily as the ultra enthusiast buyer (who usually had more money than sense) and easily deceived with some RTX smoke and mirrors and 'marketing'. And now we find ourselves here.

 

[XeNoNF50]

+1, using an XBox controller.

Same mostly

 

[Calin Banc]

I am sure it would, as apparently you can pick different resolutions. So you could go 1080p or lower and have rt working with everything on the highest settings rendering at 1080p and upscaling to 4K. Not saying I would. I always tinker with power hungry games to optimise the image quality to performance ratio. In many cases you save a lot of grunt for turning down certain settings that make little to no difference in image quality (to the point you need to take screenshots to compare and can’t see while playing), not to mention I always turn of crap like depth of field, motion blur etc.

0

If the 3070 is at least as fast as an 2080ti, both in RT and raster performance, than "maybe" I think is the safest bet - of course, if CDRP go for high graphic fidelity. For instance, an rtx2080 can't keep 1080p@60fps with settings turned up in RDR 2 (and that's without MSAA or that water slider all the the way up!). Same with Metro Exodus without RT, there are places where it drops below 60fps.

So yeah, and "optimized" through settings 1080p brought up to 4k may be doable, but full settings 1080p could be a stretch!

 

[KentMan]

a lot of people here have short memories

Nvidia shifted the price stack a couple of gens ago, they will do the same again as they know they have zero competition at the high end and can get away with it. Their mindshare is so good infact they have already hiked what most deem as low to mid range ie 2070 to what used to be high end prices, iirc 2070 was what $599 rrp?

9 series cards RRP
960 $199
970 $329
980 $549
980ti $649

10th Series cards
1060 $299 - $100 over the previous gen
1070 $449 - $120 over the previous gen
1080 $599 - $50 over the previous gen
1080ti $699 - $50 over the previous gen - best bang for buck id say.

2000 series
2060 - $349 - $50 over previous gen
2070 - $499 - $50 over previous gen
2080 - $699 - $100 over previous gen
2080ti - $999 - $300 over previous gen, let that sink in.

So yeah Nvidia have been hiking the prices a lot, they hiked them hard with the 1xxx series cards over the 9xx series, but outside the 2080ti the hikes on the 2xxx gen make it seem like not as bad... they'll hike them again with Ampere, because they can.

The sad thing is 970 was THE Mid Range card to have, now $329 wont even get you the entry level 2060, you'll probably end up with a 3050 for that kinda money.

Expect mid range to be £550+ and we can all pat ourselves on the back for letting this happen, dont blame AMD, their inability to compete has ZERO to do with Nvidia ridiculous gouging, they gouge because they know people will pay. Start voting with your wallets.

Also dont expect the 3070 or whatever its called to have 2080ti performance, i will almost guarantee the 3080 will have that level of performance. Nvidia have no reason to push the power the 2080ti deliver as far down the stack as the 3070.. why would they? they have zero competition.

I expect the 3060 to be around the 2070s level of power, 3070 to be around the 2080 level of power and the 3080 to be around the 2080ti level of power.

Nvidia already showed with the "Super" versions of cards they care not one iota for their customers, drip feeding them performance. Its almost embarrassing they released the 2xxx series then start pumping out Super versions, you cant tell me that the super versions should have been the original cards. Nvidia just want to milk us all as much as they can.

We might even get lucky with 3 versions of each ampere card as well.

3080 regular scrub edition
3080s super duper edition
3080SM Super Milking edition.

Cant wait!

 

[TNA]

a lot of people here have short memories

Nvidia shifted the price stack a couple of gens ago, they will do the same again as they know they have zero competition at the high end and can get away with it. Their mindshare is so good infact they have already hiked what most deem as low to mid range ie 2070 to what used to be high end prices, iirc 2070 was what $599 rrp?

9 series cards RRP
960 $199
970 $329
980 $549
980ti $649

10th Series cards
1060 $299 - $100 over the previous gen
1070 $449 - $120 over the previous gen
1080 $599 - $50 over the previous gen
1080ti $699 - $50 over the previous gen - best bang for buck id say.

2000 series
2060 - $349 - $50 over previous gen
2070 - $499 - $50 over previous gen
2080 - $699 - $100 over previous gen
2080ti - $999 - $300 over previous gen, let that sink in.

So yeah Nvidia have been hiking the prices a lot, they hiked them hard with the 1xxx series cards over the 9xx series, but outside the 2080ti the hikes on the 2xxx gen make it seem like not as bad... they'll hike them again with Ampere, because they can.

The sad thing is 970 was THE Mid Range card to have, now $329 wont even get you the entry level 2060, you'll probably end up with a 3050 for that kinda money.

Expect mid range to be £550+ and we can all pat ourselves on the back for letting this happen, dont blame AMD, their inability to compete has ZERO to do with Nvidia ridiculous gouging, they gouge because they know people will pay. Start voting with your wallets.

Nah..

Unless the performance is much better than we are expecting they will not be able to command those prices. Price increases only go so far, especially in this market.

 

[KentMan]

Nah..

Unless the performance is much better than we are expecting they will not be able to command those prices. Price increases only go so far, especially in this market.

So Nvidia have zero history of price hiking regardless then? lol, we all know its coming, stop being in denial We all said EXACTLY the same prior to the 2xxx series

 

[Grim5]

0

If the 3070 is at least as fast as an 2080ti, both in RT and raster performance, than "maybe" I think is the safest bet - of course, if CDRP go for high graphic fidelity. For instance, an rtx2080 can't keep 1080p@60fps with settings turned up in RDR 2 (and that's without MSAA or that water slider all the the way up!). Same with Metro Exodus without RT, there are places where it drops below 60fps.

So yeah, and "optimized" through settings 1080p brought up to 4k may be doable, but full settings 1080p could be a stretch!

PC games can sometimes use graphics settings that add little value for huge performance costs, RDR2 and Metro Exodus are both examples of that, another example is any game that uses ray traced shadows. Though I might be a stickler for shadows, I hate them and will turn them down if I have to

 

[Richdog]

Why are inflated prices the new normal now?

Because people pay them?

The high-end PC enthusiast market is comprised of a lot of individuals for whom gaming and benchmarking is their primary source of entertainment in life and a focus for their disposable income. Many spend a very significant proportion of their time in their room with their computers, therefore the worth of their PC's to them is innately very high and so they will spend what it takes to fuel those upgrade habits to stay bleeding-edge. It's a form of compulsive and repetitive behaviour similar to many others, although imo a fun and constructive one for many people and at least it's not hurting anyone (unless you include the health problems that often come with excessive computer use).

If sales drop, or competition from AMD increases to a threatening level, then prices will drop. Until then, they will continue to test the ceilings incrementally for as long as they can. It's a corporation, that's what corporations do..

 

[KentMan]

Because people pay them?

The high-end PC enthusiast market is comprised of a lot of individuals for whom gaming and benchmarking is their primary source of entertainment in life and a focus for their disposable income. Many spend a very significant proportion of their time in their room with their computers, therefore the worth of their PC's to them is innately very high and so they will spend what it takes to fuel those upgrade habits to stay bleeding-edge. It's a form of compulsive and repetitive behaviour similar to many others, although imo a fun and constructive one for many people and at least it's not hurting anyone (unless you include the health problems that often come with excessive computer use).

If sales drop, or competition from AMD increases to a threatening level, then prices will drop. Until then, they will continue to test the ceilings incrementally for as long as they can. It's a corporation, that's what corporations do..

+1 this man gets it!

 

[RusstheDroog]

Because people pay them?

The high-end PC enthusiast market is comprised of a lot of individuals for whom gaming and benchmarking is their primary source of entertainment in life and a focus for their disposable income. Many spend a very significant proportion of their time in their room with their computers, therefore the worth of their PC's to them is innately very high and so they will spend what it takes to fuel those upgrade habits to stay bleeding-edge. It's a form of compulsive and repetitive behaviour similar to many others, although imo a fun and constructive one for many people and at least it's not hurting anyone (unless you include the health problems that often come with excessive computer use).

If sales drop, or competition from AMD increases to a threatening level, then prices will drop. Until then, they will continue to test the ceilings incrementally for as long as they can. It's a corporation, that's what corporations do..

haha, yeah ok I get how it all works so I probably phrased the original question incorrectly. It was more of a rhetorical statement on my part tbh.

I’m sure people do pay and in the niche ultra enthusiast market (I mean xx80 and ti variants) it represents a small percentage of revenue for Nv. As such I’d imagine it’s not a target market for competitive pricing. I suppose it just baffles me slightly as I would gladly pay 650-699 for ti performance but I definitely wouldn’t for £1000+. After the obvious crypto price hikes, gouging and all this lack of competition debate, it simply doesn’t represent value for money, for me anyway.

 

[RusstheDroog]

In addition to that, I’m not sure where anyone (not just Nvidia) can go with development. There are cards in each enthusiast tier / pricing bracket that now comfortably provide performance at the 1080p@240hz. 1440p@144hz and 4k@60hz. So other than shifting a tier in performance and making those goals marginally more affordable what is the lofty goal?

4k@120hz? Not until HDMI 2.1, realistically.

ray tracing for the masses? Seems to have been met with a divided response.

be interesting to know what Nv market the high end with, in terms of ‘bells and whistles’ to appeal to the enthusiast

 

[TNA]

So Nvidia have zero history of price hiking regardless then? lol, we all know its coming, stop being in denial We all said EXACTLY the same prior to the 2xxx series

I did not say that. The prices can only keep going up for so long... Way I see it is unless price for performance improves from gen to gen then less and less people will upgrade. Like I used to upgrade my CPU every year or so, but my last CPU I had for over 6 years...

You are essentially saying price for performance will barely improve. I highly doubt this!

"3060 = 2070s performance £500" for example makes zero sense.

 

[CAT-THE-FIFTH]

They can increase prices as much as they want - I will just keep my computer hardware longer and longer,and play all the games I have not finished yet. Its the same with phones - once they started increasing the top end to stupid levels,I just went and bought cheaper ones,and decided to spend the money saved on my dedicated camera instead,which was better value,and which lasted longer.

 

[BigBANGtheory]

Surprised the 2080Ti is selling at all atm, maybe the stock levels are low enough that they will just drip feed into customers wanting the best at any price.

 

[Jimmy Weirdarms]

Surprised the 2080Ti is selling at all atm, maybe the stock levels are low enough that they will just drip feed into customers wanting the best at any price.

It's an expensive card but people are stuck at home and not spending on other things, so I wouldn't be surprised if a lot of folks who were thinking about upgrading have decided that now is the time and that their budget is a little bigger. (For those lucky enough to still be getting paid)

 

[willhub]

emergency savings needs a cash injection soon

 

[ltron]

a lot of people here have short memories

Nvidia shifted the price stack a couple of gens ago, they will do the same again as they know they have zero competition at the high end and can get away with it. Their mindshare is so good infact they have already hiked what most deem as low to mid range ie 2070 to what used to be high end prices, iirc 2070 was what $599 rrp?

9 series cards RRP
960 $199
970 $329
980 $549
980ti $649

10th Series cards
1060 $299 - $100 over the previous gen
1070 $449 - $120 over the previous gen
1080 $599 - $50 over the previous gen
1080ti $699 - $50 over the previous gen - best bang for buck id say.

2000 series
2060 - $349 - $50 over previous gen
2070 - $499 - $50 over previous gen
2080 - $699 - $100 over previous gen
2080ti - $999 - $300 over previous gen, let that sink in.

So yeah Nvidia have been hiking the prices a lot, they hiked them hard with the 1xxx series cards over the 9xx series, but outside the 2080ti the hikes on the 2xxx gen make it seem like not as bad... they'll hike them again with Ampere, because they can.

The sad thing is 970 was THE Mid Range card to have, now $329 wont even get you the entry level 2060, you'll probably end up with a 3050 for that kinda money.

Expect mid range to be £550+ and we can all pat ourselves on the back for letting this happen, dont blame AMD, their inability to compete has ZERO to do with Nvidia ridiculous gouging, they gouge because they know people will pay. Start voting with your wallets.

Also dont expect the 3070 or whatever its called to have 2080ti performance, i will almost guarantee the 3080 will have that level of performance. Nvidia have no reason to push the power the 2080ti deliver as far down the stack as the 3070.. why would they? they have zero competition.

I expect the 3060 to be around the 2070s level of power, 3070 to be around the 2080 level of power and the 3080 to be around the 2080ti level of power.

Nvidia already showed with the "Super" versions of cards they care not one iota for their customers, drip feeding them performance. Its almost embarrassing they released the 2xxx series then start pumping out Super versions, you cant tell me that the super versions should have been the original cards. Nvidia just want to milk us all as much as they can.

We might even get lucky with 3 versions of each ampere card as well.

3080 regular scrub edition
3080s super duper edition
3080SM Super Milking edition.

Cant wait!

Good luck getting a $999 2080TI unless wanted a lower clocked card with a terrible blower cooler. The decent cards were $1200+ starting with the Nvidia Founders edition.

I don't think they'll be able to do the same this time with the new consoles being so powerful, unless they come out significantly before the consoles.

 

[Calin Banc]

PC games can sometimes use graphics settings that add little value for huge performance costs, RDR2 and Metro Exodus are both examples of that, another example is any game that uses ray traced shadows. Though I might be a stickler for shadows, I hate them and will turn them down if I have to

Well... it's subjective and depends on how much is someone willing to sacrifice. For instance, I don't think a rtx2080 can keep 60fps@4k all the time in RDR even on lowest settings if you're not willing to lower the render resolution. For instance, it can't keep 60fps (all the time! not just on average) at 75% of 4k if it's not on the lowest of settings and even then it may struggle.

There are cards in each enthusiast tier / pricing bracket that now comfortably provide performance at the 1080p@240hz. 1440p@144hz and 4k@60hz.

No, they do not offer that much performance if you're not willing to lower settings. So, if you pump those settings up, that $1200 card can't even do 60fps@1080 in native resolution in some games . Even in rasterization alone and you may be at the limit with a 2080ti.

 

[Wucked]

Well, damn. At those prices I’m going to have to start buying previous gen second hand cards. Either that or join the console crowd.

 

[FoxEye]

Why are inflated prices the new normal now? Up until the 10xx generation the pricing structure for the x70, x80 and x80ti was fairly consistent give or take a bit for currency value. At least for 5 or 6 consistent product cycles.

I get this is an enthusiast forum and ( I assume) the majority are at high end, or the higher end of mid tier; but it seems the general opinion here now is that we're doomed / willing to accept elevated prices for high end NVidia products.

It's absolute garbage.

Two reasons. Because people keep paying the increased prices, and because AMD want to be "premium" too. So no price war, no price competition. Where nVidia leads, price wise, AMD follow.

e: Also I'm going to laugh my ass off when the 3070 is £550+