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It certainly is for me! I'm very eager to upgrade to two top end AMD Polaris cards, but they need to sort their driver releases out.
Yes, but to be honest so do Nvidia. They are both much of a muchness in the driver stakes regardless of the amount of times AMD drivers get unfairly hammered by Nvidia users.
With just AMD in mind though you are right. There are very high profile points that AMD have to nail to show they are turning a corner in the way they conduct themselves and support their customers.
They need to sort the gameday drivers out (Not that I get every new game straight away, but there are lots that do) and they need to get a really good grip on the Xfire driver issues. If they can make good inroads into these then I think it will show that they are doing their utmost for AMD users. This will work doubly well if they show a much improved attitude in these areas if Nvidia do nothing in the same areas.
I have not had an SLI or Xfire setup (Two Voodoo 2 cards don't count) but the lack of driver support from both sides does not encourage me to double up on any card at the moment.