The competitor I am advertising for with my PSU never took pre-orders. They went with "When we get stock in the first to notice gets" school of thought. I think Ebuy3r did the same.
tbh though we all knew what we where getting into (except early orders). We all knew there would be a wait.
We knew there would be a wait, but to wait 8 weeks from launch day order, and still be over 400 in the queue with no sign of increased stock and potentially not even getting the card before a refresh ti is released, is surely not what anyone would have reasonably expected?