The main issue is the lack of info. Today at 9am I've seen several updates in other places regarding stocks received and allocated and in some cases even a table with number of pre orders and numbers received during the weekend, this promotes transparency.
Here we've got a weekly email and some random non regular forum posts and that's it. This is the issue and this is what's causing the many conspiracy theories.
Simply put a spreadsheet on your website with number of back orders for a specific brand and when a new batch is expected to arrive and start promoting transparency, because if I knew how many people were in front of me when I pre ordered I guarantee I wouldn't have done it, but since I read on OC website that as a one of the biggest resalers they're probably the most suited ones to guarantee a big volume of stock I ended up pre ordering. This is my only issue, not the lack of stock, but the poor communication and what I consider misleading statements.