Margins are up across the board and Asus don't just sell GPU, they sell everything and as such have very strong margins and always have done, but all companies which are surviving the pandemic are generally making more profit whilst doing so due to shortages as in time of shortage the simple facts apply, supply and demand, lack of supply and big demand means high margins and always have done. The difference is this shortage is one of the longest lasting if not longest ever and is nowhere near done yet.
But surely, that could empty customers pockets, leaving them to spend less when supply can meet demand.