You're saying an ETA of days when in reality it's months isn't at all misleading? They keep saying that they're the top dog and that they'll get stock but look how that's going. Zero TUFs in weeks.
I've had 2 emails about queue position, that's it. Nothing else from them at all, I had to harass them for information about what the hell happened on day 1 so yeah, great communication too. You also have the prices rising constantly on day 1. Sure, exchange rate or whatever. They couldn't fix their site or stop bots but they were damn sure going to squeeze every last penny out of their customers.
Let's talk about how they claim it's industry standard to take FULL payment on a PREORDER which is easily proven false. The vast majority of the time, you pay a deposit then the rest on dispatch. It's more than reasonable for people to assume that they'd have their order in a reasonable time with the ETA, taken payment and OCUK constantly claiming how great they are and how they'll get all this stock. They can't even fulfill the codes that were paired with GPUs. What a joke.
They deserve every negative review they get.