There could also be other factors involved. Brand loyalty and brand recognition. I thought cards like the 6800xt were fantastic against the 3080.
I don't know what the uptake on those cards were but did they sell well?. I mean I thought amidst the crypto boom and china tripling the prices of the rare materials needed to make a GPU/CPU that AMD could have capitalise on it.
But then Nvidia releases the 3080ti which then cost about 2k and people still bought that over the £800 6800xt even though it wasn't that far behind in performance. Why is that?
I can only assume Nvidia brand loyalty and brand recognition and AMD inability to move in on the situation. And this was before AI and ray tracing becoming more of a thing. Now the big green machine is getting close to total dominance.
It reminds me of when bulldozer launched and it was getting the kind of hate that intel is getting now it took years to climb it's way back. They have done it and it can be done is it reasonable to think that maybe not maybe within the year or two but further down the line they can turn their graphics division around like what they did to their cpu around? Because if they can't it not the high end that suffers as there will always be people whobuy the halo/flagship regardless of cost but most of the market is towards the low-mid range demographic.
Intel have shown they can challenge the low end market but will the uptake from consumers be there?
I do think reviews pay a significant part in it, while the RX 6800 XT was received ok the conclusion was still they are all too expensive even against Nvidia's much more expensive cards and not worth buying due to the lack of DLSS and RT performance, it wasn't until they went EOL where AMD was practically giving them away that they started to be recommended, that's when sales picked up, just not enough, there is still RX 6000 series stock floating about.
AMD can't sell them at throwaway prices on launch like these reviewers want them to.
HUB said he would reserve judgment on the $1200 4080 until the RX 7900 XTX was released, a complete copout on commenting on that silly price, when the 7900 XTX was launched his review on it was brutal and seemingly for no reason, he just seemed to hate it.
The $900 7900 XT was idiotic but the 4070 Ti was near the same price as the 7900 XTX, no one, not one of them had anything to say about that. All we remember is the 7900 XT was stupidly priced, stupid AMD, no one remembers the 4070 Ti being even worse, there is a reason for that....
The 4070 Ti S is still £800+ now, that doesn't seem to bother any of them, hypocrites.
When you're able to sell at 70% margins unchallenged in a market you also have a 90% share in you have a lot of R&D to play with.
