Watched this video from Tech Deals earlier today, they raised a point in the last couple of minutes in the video (10:24 onwards) where they suggested that retailers should take pre-orders for the new NVidia cards, then sort them based upon how long the buyer had been a customer of the seller (in this case they used a US competitor as an example).
They suggested that this is not only a good way of filtering out the bots and scalpers, but also raised a point. 'Competitor' - I assume much like OCUK - would rather have a customer that they have a relationship with over time, who buys memory, processors, accessories rather than just making a one off GPU purchase never to be seen again. Favouring your loyal customers in such a way shows you value them and their previous/future custom and buy sorting the pre-orders based upon the length of time the buyer has been a customer, puts scalpers towards the bottom of the queue where they belong.
Curious as to what other people think? Or is first come, first served fairest but at a risk of sticking two virtual fingers up at your loyal customers and risk losing your loyal customers to a competitor?