so you get 2x the performance...the 3070 was £469...you're paying £800 (from looking at prices, that ain't bad),..a lot of cards are over £900...and not knocking you upgrading, but in real terms over 4years, you're getting twice the performance for twice the price.....nothing great in that...2 generational uplift for 0% price/performance gain. Nvidia pr department must be laughing their arses off and slapping themselves on the back, having convinced the masses this is a good deal....lets see where the 5070 comes in...and lets not forget you could have bought a 4070super for several months at £500 not that long ago