Manufacturer's Suggested Retail Price, or "MSRP" is what the GPU vendor says their product should cost. Since street prices are different, especially for older cards, we've been using actual-market-pricing in our reviews. Comparing MSRPs across generations could still result in interesting insights, especially for historic considerations, which is why we're including these charts. Please note that comparison cards are listed with the MSRP price points that they originally launched at. For your purchase decisions you should always consider current market pricing, like we do throughout this review.