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OcUK GUIDE TO ORDERING YOUR AMD 9070 GRAPHICS CARD TODAY AT 14:00

TomRocket said:
ROFL. Are you serious McPee?. Been checking ebay and there are hundreds of scalpers selling their scalped 9070XT gfx cards. At leas half of them saying purchased from OCUK. Have invoice. Also, most of them have many units of 9070XT from multiple retailers, Why did ocuk and other retailers sell to scalpers and not genuine pc gamers?. Something strange going on. If you disagree then feel free to debate with me, but please none of this keyboard warrior nonsense like you did with canopus. Very disrespectful.
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It's very hard to tell if it was a gamer or a scalper that's the problem OCUK and other sites have. Investing loads of money into really sophisticated technology to make that detection better also doesn't make financial sense for this

If you consider thousands of cards were sold and then you think that 50-100 of the OCUK stock have ended up on eBay you can calculate that mostly it went to the right people anyway
 
chanjy said:
It's very hard to tell if it was a gamer or a scalper that's the problem OCUK and other sites have. Investing loads of money into really sophisticated technology to make that detection better also doesn't make financial sense for this

If you consider thousands of cards were sold and then you think that 50-100 of the OCUK stock have ended up on eBay you can calculate that mostly it went to the right people anyway
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Not to mention why would OcUK or other retailers care where their cards end up? They sell their product all the same, it's not like they get more cash if they sell to a personal user instead of a scalper. If anything, retailers probably prefer a scalper to purchase as any faults with the product in the short-term will likely end up going straight to the manufacturer instead of through the retailer.
 
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I'd like to think that I'd there was a feasible way of not selling to scalpers, places like OCUK would implement it.

Unfortunately there's very little way to determine why someone is purchasing a product.

It all comes down to supply and demand, manufacturers won't produce tens of thousands of gpus in hope they get bought but then sit on a shelf, they produce small numbers and drip feed the market, keeping prices high and fomo real.
 
R3dRaven said:
It all comes down to supply and demand, manufacturers won't produce tens of thousands of gpus in hope they get bought but then sit on a shelf, they produce small numbers and drip feed the market, keeping prices high and fomo real.
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Not forgetting that AMD has more profitable uses for the limited number of wafers available, especially as GPU die sizes are large so fewer per wafer.
 
i know we all want our stuff as cheap as possible,but you have to remember,shops are not our friends,they exist solely to make money, its not surprising they price cards as high as what people are willing to pay..the problem is not the shops prices,its the people who are willing to pay these inflated prices that ruins it for the rest of us..dont buy at high prices and prices drop eventually.

if i recall this all started with the 20xx cards when the prices went thru the roof and people bought them like their life depended on it.
 
fastboy said:
well its such a simple fix to put the cards behind a captcha or a 10 min safe basket,that stops the majority of bots..so ask yourself why that isnt done?
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Speculating hat on

1 - cards still get sold, so ocuk still make the revenues, doesnt matter if its bot, scalper or forum member. Fixing or enhancing website has cost associated with it.
2 - Is an argument to be made its preferable for new customers to get the cards as they are more likely to grow the company.

Not sure I think #2 is right from a personal point of view, because of the forum and DPD offer, OCUK is usually where I check first for a PC part I desire. OCUK still need to be competitive and have the part in stock, if both apply I will order from OCUK. If they had kept back orders open for Ampere I would have done a back order. I still remember a request on here to discount the Asrock Z370 board as a price match I wanted some years back and Gibbo responded quickly with discount, I ordered and received it from OCUK.
 
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fastboy said:
i know we all want our stuff as cheap as possible,but you have to remember,shops are not our friends,they exist solely to make money, its not surprising they price cards as high as what people are willing to pay..the problem is not the shops prices,its the people who are willing to pay these inflated prices that ruins it for the rest of us..dont buy at high prices and prices drop eventually.
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It's simply a case of supply and demand:
- if the supply is higher than the demand then the sale price will likely be lower than it otherwise would be due to oversupply so the profit on a unit would be lower, the profit on units sold may be OK but the sunk cost of unsold units needs to be taken into consideration;
- if the supply is lower than demand then the sale price will likely be higher than it otherwise would be due to scarcity so the profit on a unit would be higher, the profit on units sold may not be as high as sales would be lower.
 
fastboy said:
i know we all want our stuff as cheap as possible,but you have to remember,shops are not our friends,they exist solely to make money, its not surprising they price cards as high as what people are willing to pay..the problem is not the shops prices,its the people who are willing to pay these inflated prices that ruins it for the rest of us..dont buy at high prices and prices drop eventually.

if i recall this all started with the 20xx cards when the prices went thru the roof and people bought them like their life depended on it.
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Yep this is exactly it. If a shop can sell through all their 9070s for £650 instead of £540 then they just do it, it would be madness to do anything else frankly. If they didn't and only sold at MSRP then you have an even bigger scalping problem as the profits involved from bots/scalping get even higher. In the end the profit is going to be made somewhere just because demand is so much higher than supply right now unfortunately
 
From what I've read the MSRP cards were only sold at that price because someone (be it AMD themselves or the company that produced the card) allocated a number of "rebate tokens" - which suggests, to me at least, that it made no difference to OcUK in terms of their profit per unit. Someone else would be taking the hit for the delta between MSRP and the "allowing for our profit margin we can sell it for this, based on what we bought it for" price.
 
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I do not know about you but this GPU market is getting well out of hand. I will not buy a new card until prices get close to MSRP. If they do not get close to it... i will not buy anything and will go second hand.
 
BigBadDaddy said:
I do not know about you but this GPU market is getting well out of hand. I will not buy a new card until prices get close to MSRP. If they do not get close to it... i will not buy anything and will go second hand.
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Why I was determined to get an RRP card and if I couldn get the RX9070XT I was after,I got an RX9070 at RRP and it was closer to what I wanted to spend.

chrcoluk said:
Speculating hat on

1 - cards still get sold, so ocuk still make the revenues, doesnt matter if its bot, scalper or forum member. Fixing or enhancing website has cost associated with it.
2 - Is an argument to be made its preferable for new customers to get the cards as they are more likely to grow the company.

Not sure I think #2 is right from a personal point of view, because of the forum and DPD offer, OCUK is usually where I check first for a PC part I desire. OCUK still need to be competitive and have the part in stock, if both apply I will order from OCUK. If they had kept back orders open for Ampere I would have done a back order. I still remember a request on here to discount the Asrock Z370 board as a price match I wanted some years back and Gibbo responded quickly with discount, I ordered and received it from OCUK.
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OcUK seemed to have more stock than all other UK retailers combined.
 
fastboy said:
Gamers nexus has a few thoughts

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Bit of a mess. The news that this isnt applying to the USA suggests something inside EU is different, and with different entities involved, AIB's distributors and retailers there will be finger pointing going on. Interesting the video revealed the story behind the Ampere problems OCUK had with pre orders, those SKU's were only temporary because Nvidia forced AIB's to make them at the lower prices for X amount of units, then when they hit the quota the SKU's were abandoned for new ones with a higher price which obviously ended up screwing up pre orders.
 
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