The cost of a 4060ti die would be around $55 while the cost of a similarly speced 3050 die would be around $25, so a 4060ti should cost around $275. Anymore than that is all profits for Nvidia.Based on the specs and performance this should really be a xx50ti level card. However calling it a 4050ti would just further highlight what terrible value this generation is compared with the 30 series. The performance is there on the high end so it's not like the 40 series is a failure technology wise. I think it can be one of two things. Increased manufacturing costs have wiped out the performance per £ we normally see with a new generation. Or that NVidia know they won't be able to meet the demand if prices were in line with previous generations. It doesn't make business sense to them to keep prices high if it results in spare capacity they can't sell.