I find it really odd that people (especially some here) find the price 'too high'.
See, if you said, 'I can't afford that' thats fair enough.
But more often than not, people here are rocking very decent PC's. Saw someone up there with a 980 Ti saying it was too much (sorry to call you out!). If you are okay to drop a significant chunk of change on what basically amount to more frames or prettier graphics... and to be honest its not a massive jump over the cheaper cards but we have done so because we want the best.
And yet... when the Rift is offered for £529 is too much? This is an entirely new and (from what I have heard) incredible way to experience virtual media. Surely this is more worth it than many other things we have bought? Cutting edge graphics cards, curved 4K monitors, etc.
I know I'm generalizing here, but just thought I would make the point.
For me this is a LOT of money, but I'm still paying for it. I'm not sure how you can say something is 'too expensive for what it is giving' when its never been done before...