Eh? They've repeatedly said that any cash shop will be purely account services: name changes and possibly extra character slots (though why'd you want more than 8 beats me). I don't know if your question is genuine, or some 'jape' but I highly doubt they'll be any "fun" stuff to purchase while the game has a sub fee.
As for the Imperial race, I wouldn't at all be surprised if it is an in-game unlock further down the line. Possibly something to do with Cyrodiil.
I would pay cash money for a cash shop Bosmer mount that I could beat to make it move faster, and feed it leaves if it'd been bad, but Zenimax seem to only want us to use horses