I’m getting very tempted to pull the trigger on a sub mini,just checked in case I missed it , no 40% email for me, couple of 15% that I didn’t know I had.
The 40% off thing is starting to cause a bit of a stir, seems to be causing bad press from the people not chosen, found this reading around the internet, point two is really intriguing..
"While I fully understand that a company can do largely what it likes with regards to sales, marketing and customer engagement (as long as they are doing nothing illegal), I personally think Sonos should be considering this action carefully for two reasons:
Over to you Sonos..."
The 40% off thing is starting to cause a bit of a stir, seems to be causing bad press from the people not chosen, found this reading around the internet, point two is really intriguing..
"While I fully understand that a company can do largely what it likes with regards to sales, marketing and customer engagement (as long as they are doing nothing illegal), I personally think Sonos should be considering this action carefully for two reasons:
- This particular situation is causing discord between members of the ownership community, because the generosity of the offer is becoming apparent, and there is a growing feeling of resentment between the “have” and “have-nots”. Not knowing why the discount is being offered, and the conjecture around that, is adding fuel to that discord. Some are considering (rightly or wrongly) that the very generous offer is going to S1-ecosystem holdouts, who may not be as deserving as they didn’t buy their way out of the legacy products “crisis” as many [more loyal?] owners did...so why are they being rewarded?
- Some have discovered that the single code can be used multiple times in Sonos’ ecommerce platform by merely changing one letter of the code. As such, some are using the code for themselves, testing which letter change makes a new valid codes, and then selling those to the “have-nots”. The potential is that it is either: (a) making the generosity of the offer even greater for those that received it, and possibly damaging Sonos’ bottom line because the cumulative volume of discounts they intended will be far exceeded; or (b) those new valid codes are actually codes that have legitimately been issued to others, but their use is depriving Sonos’ discount targets because the codes have been redeemed beneath them.
Over to you Sonos..."
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