Meh its strategy not cheating, while its rather poor from the spectators perspective in any other competition (that wasn't the olympics) I couldn't really fault someone for it...
However it is the olympics and I find it frustrating how few people can get with the spirit of it, its about being your best and promoting the best in others not winning and even if you don't win you shouldn't be hindering other athletes. I find the best olympian thread funny as everyones talking in terms of who gets the most golds
its about who pushes themselves and their fellow athletes the furthest.
EDIT: Tho in this case you could blame the format somewhat as there shouldn't be rounds where people aren't having to play their best to win.