Pathetic AMD release...

[Marine-RX179]

Will Nvidia be the knight in shining (bargain basement) armour? From track record you could argue that NV will probably be cheaper at all price points, by an unknown amount and be faster by an unknown amount in some titles at some time, soonish

Nvidia use to always price their cards at higher price, but in last gen the GTX560Ti and GTX570 were dark horse, offering on par/better performance at lower price. Wonder if it could happen again this gen...fingers crossed.

 

[DamoTourettes]

The only real dissapointing thing about the 7970/50 the 7970 should have been 7950 prices and about 25-30% faster than it is and the 7950 should have been 7970 performance and about £80-100 cheaper. I wouldn't call it pathetic just a little underwhelming.

Spot on. +1

 

[6644kp]

You have to compare launch prices and has nothing to do with AMD as that goes for pretty much everything.

If the new products were always priced at the tail end and EOL of the price depreciated product before then everything would be free given enough time.

Who cares about launch prices this is now when these new cards are no longer good value compared to their last gen counterparts.

I just checked GTX 460, GTX550Ti, Radeon 6850 and 6870 prices just went up across the UK after the pathetic release of the 7700s.

The fact is a new generation should offer better price/performance ratio not worse.

It was true for 4000 and 5000 series but the 6000 and 7000 series both fell flat on their face.

Keplar cant come soon enough.

 

[dave_beast]

Who cares about launch prices this is now when these new cards are no longer good value compared to their last gen counterparts.

I just checked GTX 460, GTX550Ti, Radeon 6850 and 6870 prices just went up across the UK after the pathetic release of the 7700s.

The fact is a new generation should offer better price/performance ratio not worse.

It was true for 4000 and 5000 series but the 6000 and 7000 series both fell flat on their face.

Keplar cant come soon enough.

OEM manufacturers care about release prices, and they don't think it's pathetic. Enthusiasts buying cards for their own personal rigs is a very small percentage of GPU sales.
You're talking as an end consumer, and for your 1 card purchase, OEM manufacturers purchase more.
Explain to me as best you can how it's a pathetic release, when comparing the 7770 to it's predecessor the 5770, it's 19% faster and has a cheaper day 1 price?

 

[titaniumx3]

Maybe not the best pricing we've seen in the history of graphics cards, but next gen hardware has always started off with poor price-to-performance ratios than previous gen hardware. Not sure what people expect really.

 

[PapaLazaru]

Yes, because everyone should be doing exactly what you think they should be doing.

Not at all. Just making a point that it is written in the style of a ten year old.

 

[6644kp]

OEM manufacturers care about release prices, and they don't think it's pathetic. Enthusiasts buying cards for their own personal rigs is a very small percentage of GPU sales.
You're talking as an end consumer, and for your 1 card purchase, OEM manufacturers purchase more.
Explain to me as best you can how it's a pathetic release, when comparing the 7770 to it's predecessor the 5770, it's 19% faster and has a cheaper day 1 price?

Well we are not OEM manufactuers now are we? And TBH I dont see many OEM machines with 6770's or even 6750's for that matter.

All main highstreet retailers which sell computers with a half decent GPU such as a 6770 as an ULTRA HIGH END GAMING RIG and price it as £1000+ I dont see many sales of these systems.

And what does day one prices matter? Would you be happy if if the GTS 250 costed £400+ cos that is what the 8800GTX+ was.

Price/performance ratio has to improve and not stay they same.

If the 7770 is the succesor to the 5770 it should be priced no more than £90 because at this point it in time there are so many other better gpus in the market that this card is worth no more so its succesor should be priced the same. The 7770 costs as much as a 6870 and doesnt even perform as well.

The pace of technological advance in computing has slowed down in recent years.

Clearly you are in manifest error if you believe people should pay for a product that doesnt perform as good as comparable products yet costs more just because it start with a 7 so its all good.

You know what screw the 7700s they should just keep the 6800s in production since the 7700s are slower and more expensive.

And 6700s are cheaper and nearly as fast as the 7700s so why wouldnt oem go for that one?

 

[dave_beast]

Well we are not OEM manufactuers now are we? And TBH I dont see many OEM machines with 6770's or even 6750's for that matter.

All main highstreet retailers which sell computers with a half decent GPU such as a 6770 as an ULTRA HIGH END GAMING RIG and price it as £1000+ I dont see many sales of these systems.

And what does day one prices matter? Would you be happy if if the GTS 250 costed £400+ cos that is what the 8800GTX+ was.

Price/performance ratio has to improve and not stay they same.

If the 7770 is the succesor to the 5770 it should be priced no more than £90 because at this point it in time there are so many other better gpus in the market that this card is worth no more so its succesor should be priced the same. The 7770 costs as much as a 6870 and doesnt even perform as well.

The pace of technological advance in computing has slowed down in recent years.

Clearly you are in manifest error if you believe people should pay for a product that doesnt perform as good as comparable products yet costs more just because it start with a 7 so its all good.

You know what screw the 7700s they should just keep the 6800s in production since the 7700s are slower and more expensive.

And 6700s are cheaper and nearly as fast as the 7700s so why wouldnt oem go for that one?

No, we're end users, and we are a small percentage of GPU sales.

You're forgetting the fruit based OEM

You can't compare those cards lol, the 7770 is the replacement for the 5770/6770, and is 19% faster, and cheaper on it's release day!

Pricing is as it is as etailers/AIB's want to shift old EOL stock

Yes, because contradiction rules ok

The pace of technological advance in computing has slowed down in recent years.

You know what screw the 7700s they should just keep the 6800s in production since the 7700s are slower and more expensive.

 

[Wucked]

Not at all. Just making a point that it is written in the style of a ten year old.

It would be nice if everyone were eloquent, in fact I wish I was.

 

[Jibber55]

AMD must be thick then as the 7770 is the replacement for the 5770/6770.
You can't compare launch prices with prices over 1 year later, compare the 7770 launch prices with the release price of the 5770

http://web.archive.org/web/20091206...oductlist.php?groupid=701&catid=56&subid=1515

Cheapest 5770 was £119.99, more expensive than the 7770 was at release.

£115.99 http://www.overclockers.co.uk/showproduct.php?prodid=GX-292-SP&groupid=701&catid=56&subcat=1699

This.... You must be thick Marine as the 7770 is obviously the replacement for the 6770 at a lower release price.
I must have missed your point cos I don't actually think your think!

 

[Marine-RX179]

This.... You must be thick Marine as the 7770 is obviously the replacement for the 6770 at a lower release price.
I must have missed your point cos I don't actually think your think!

6770 was launched at £70~80 ish, I wonder who's the one that's thick...

You are being fooled by dave's uses of 5770 launch price as comparison, when it is a card 2 gen old now. The 7770 is priced at £120~£130ish on average, and that's around 50% higher than 6770 launch price.

Nobody is really expecting the 7770 to be faster and cheaper than the 6770, but the fact it is slower than/on par at best with 6850 and around 20~25% more expensive making it poor value. As people had put it...if it was only £100 or a bit less than that, then it could be worth considering.

 

[se_vietboi]

Also, at £115 each, crossfire the 7770's for £230 and get 7950 rivalling performance.

If it scales perfectly in every single game without any driver issues than perhaps. But no, CF 6850 still cheaper and faster.

7770 is nothing but baaaaad.

 

[dave_beast]

6770 was launched at £70~80 ish, I wonder who's the one that's thick...

You are being fooled by dave's uses of 5770 launch price as comparison, when it is a card 2 gen old now. The 7770 is priced at £120~£130ish on average, and that's around 50% higher than 6770 launch price.

Nobody is really expecting the 7770 to be faster and cheaper than the 6770, but the fact it is slower than/on par at best with 6850 and around 20~25% more expensive making it poor value. As people had put it...if it was only £100 or a bit less than that, then it could be worth considering.

Huh? the 6770 was about £110 + vat on release in June 11?

If it scales perfectly in every single game without any driver issues than perhaps. But no, CF 6850 still cheaper and faster.

And will sell out even quicker if aggressive pricing continues -leaving the 77** series, and anything Nvidia offers when it gets round to it.

 

[Marine-RX179]

Huh? the 6770 was about £110 + vat on release in June 11?

I don't know on which planet you looked, but I distinctly recall OcUK was selling the XFX single slot 5770 for just under £80 at the time, and the 6770 were launched at around £82.99-£89.99 here, as it was pretty much just a rebadged 5770.

 

[Jibber55]

6770 was launched at £70~80 ish, I wonder who's the one that's thick...

You are being fooled by dave's uses of 5770 launch price as comparison, when it is a card 2 gen old now. The 7770 is priced at £120~£130ish on average, and that's around 50% higher than 6770 launch price.

Yes, I'm the thick one... but clever enough to admit it!
That'll teach me for not checking the link before replying. Sry mate.

 

[oweneades]

6770 was launched at £70~80 ish, I wonder who's the one that's thick...

You are being fooled by dave's uses of 5770 launch price as comparison, when it is a card 2 gen old now. The 7770 is priced at £120~£130ish on average, and that's around 50% higher than 6770 launch price.

Nobody is really expecting the 7770 to be faster and cheaper than the 6770, but the fact it is slower than/on par at best with 6850 and around 20~25% more expensive making it poor value. As people had put it...if it was only £100 or a bit less than that, then it could be worth considering.

Let's not forget that the HD6770 was nothing more than a HD5770 rebranded designed initially for the OEM market. For whatever reason it was then launched as a retail card with a look of coming from basically everyone.

The HD7770 is the replacement for the HD5770 / HD6770 regardless of what it is priced at.

Current pricing on EOL parts make it look stupid (especially the HD6850) but in its own generation it is priced correctly (At £110 - £120).

The same thing happened when the HD68xx launched. EOL price reductions on the HD58xx made both of them look pointless.

 

[MichaelM]

Looking to Nvidia to produce better performance for less money, now that is truly pathetic

 

[thezakarum]

Looking to Nvidia to produce better performance for less money, now that is truly pathetic

eheh, come to think of it, yeah it is.

Oh well, so long that its awesome I don't mind.

 

[RavenXXX2]

Looking to Nvidia to produce better performance for less money, now that is truly pathetic

Never know Nvidia might surprise us and do another 8800GT style card, so GTX580 performance for £200...

 

[ALXAndy]

Let's not forget that the HD6770 was nothing more than a HD5770 rebranded designed initially for the OEM market. For whatever reason it was then launched as a retail card with a look of coming from basically everyone.

And the 9800 GT was a reboxed 8800 GT. Didn't stop Nvidia charging for the number.

What AMD have gotten so wrong IMO is cutting down the 7770 too much and then asking too much money for it.

Just like if the 7970 had released and been absolutely dead level with the 580 yet cost more it would have been a complete flop.

At least with the 7970 I feel that AMD have given enough for what they are asking in money. It offers more performance than a 580 3gb (and a fair chunk more) and costs the same. However, it is lucky in the fact that it has no competition, let alone from its own creators !

Even if the 6850 was £5 cheaper than the 7770 it's still faster and it's still cheaper. Which is impossible to ignore nor defend. But it isn't only £5 more.

It's a lot more. And it also has competition from Nvidia, meaning that it's never EVER going to sway an Nvidia fan because it's such a bargain that they're prepared to give AMD a go.

It's sealed its own fate by being irrelevant. And it's made irrelevant by its own creators.