Nice ninja edit
http://www.techpowerup.com/reviews/AMD/R9_290/
Anyway, I am still failing to see what nVidia are doing wrong with GameWorks. They are giving devs easier tools to use with their game and this free's up time to work on other aspects.
It can be explained a thousand times a thousand diffrent ways and not everyone will understand or grasp it, which ironically keeps these arguments going on and on and on...
Which is not a bad thing, It needs to be front and centre of a attention. Nvidia and Ubi hope it will go away soon, its better for the industry that it doesn't.