The Impossible Burger is the brainchild of Stanford biochemist and genomics expert Pat Brown, PhD, MD, who has described industrialized meat production as "
the most destructive technology on Earth."
At Impossible Foods, the key components of meat have been identified, characterized and sourced from plants such as soy and potatoes, and processed using high-moisture extrusion and other techniques in order to meet precise functional, taste and textural criteria.
Impossible Burger OLD ingredients list: water, textured wheat protein, coconut oil, potato protein, natural flavors, 2% or less of: leghemoglobin (soy), yeast extract, salt, soy protein isolate, konjac gum, xanthan gum, thiamin (Vitamin B1), zinc, niacin, vitamin B6, riboflavin (Vitamin B2), vitamin B12.
Impossible Burger NEW ingredients list: Water, soy protein concentrate, coconut oil, sunflower oil, natural flavors, 2% or less of: potato protein, methylcellulose, yeast extract, cultured dextrose, food starch modified, soy leghemoglobin, salt, soy protein isolate, mixed tocopherols (vitamin E), zinc gluconate, thiamine hydrochloride (vitamin B1), sodium ascorbate (vitamin C), niacin, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), vitamin B12.
The new version“
has as much bioavailable iron and high-quality protein as a comparable serving of ground beef from cows,” says the company. “
In addition, it has no cholesterol, 14g total fat and 240 calories in a quarter-pound patty (a quarter-pound beefburger has 80mg cholesterol, 23g total fat and 290 calories).”