They should be oriented so that the ears on the connectors are pointing toward the PWM connector. I actually forgot to draw it on then this time.
Here's an older board that shows the correct way.
Reversing the connectors made them go really slow if I remember correctly.
You should be getting top speed near enough at 100% duty cycle. I tested the circuit with 4 fans and verified the output using my oscilloscope as I changed the PWM using my PWM box. I set it so it worked 6v-12v at the time but obviously your fans may be more power hungry, or less, hence the adjuster.
So I don't know. Try turning it the other way and see how you get on? Never had an issue before.