haha i said this no more price drops ehhh
They are reporting on the price drops OcUK instigated.
$450 (Reference 290X) / 1.62 = £277.77 +VAT (£333 inc)
$500 (Custom 290X) / 1.62 = £308.62 + VAT (£370 inc)
Now look at OcUK's pricing:-
290X Reference @ £269.99 inc vat
290X Custom @ £329.99 inc vat
We are below the price drop already.
Of course if AMD want to give us even lower prices we won't argue and will push them as such, be very nice to hit £199 inc for 290 and £299 inc for 290X custom cards though I don't think that will happen, certainly not on 290 because if it did then AMD would not be able to sell 280X or 285 which are also at that price and selling fine. So we can dream but dropping a 290 to £199 which is selling hundreds per week makes no business sense and would cost AMD huge amounts of money as they'd have to drop 280X and 285 in price too. Can't see them doing that! 290X however could certainly come down a little lower in my opinion, £299 for custom stuff would be nice.