Rumours on 480 performance put it anywhere from GTX970/R9 390 to R9390X/Nano performance. It is at the lower end of that scale then at ~£235 it is not any better in price/perf than last gen. It in essence becomes a pointless GPU because people could have that performance per price for a while now.
I laughed at 1070 prices but at least it offers better price/perf over similar priced last gen GPUs (980/Fury). An RX 480 that is the same price and perf as an R9 390 is a total failure IMHO.
So it absolutely MUST beat 390 performance by a significant amount and I don't mean 390X performance for a whopping saving of ~£50.
TPU said 20% to 30% slower than a GTX1070 which is R9 390X to Fury level.
The GTX1070 has screwed over price/performance for this generation,so please don't try and make the price look "better" as it isn't - at £365 for the cheapest card,it is 50% to 55% more expensive than the GTX970 for 60% more performance:
https://tpucdn.com/reviews/NVIDIA/GeForce_GTX_1070/images/perfrel_2560_1440.png
However,look at it compared to the R9 390 - 50% more for 50% to 55% more cost.
The GTX1070 is nowhere better in price performance and look at the name "70". The GTX1070 is the successor to the GTX970.
The sad thing is at R9 390X to Fury level performance,that Nitro RX480 is 10% cheaper than the R9 390 for 10% to 20% extra performance,ie, around 20% to 30% better price/performance than an R9 390 and by extension a GTX1070.
The GTX1070 price is so high,it means the AMD AIB partners need minimal adjustments in price and still an increase over the R9 380X to still make the GTX1070 look worse price/performance.
This is the issue,due to the £130 price difference,AMD AIB partners will feel no pressure to reduce prices until the GTX1060/GTX1060TI is released as the RX480 is still the fastest sub £250 and sub £300 card until then by default.
If people want to spend upto £250,until Nvidia releases the GTX1060/GTX1060TI I find it highly unlikely they will suddenly spend £130+ on a more expensive cards. This is what the AIB partners and retailers have figured and jacked the price up another £20 to £30.
The GTX1070 pricing is the issue here,and remember the UK VAT,exchange rates,retailer premium,etc applies to both cards.
I told you all this would happen,earlier in the day.
This whole new generation is fast becoming a joke.
I think for all of us,we won't get decent price/performance increases until BOTH Vega and the GP102 are released.