Radeon RX 480 "Polaris" Launched at $199

[humbug]

I bough the 970 because they re-launched the 290 under the 390 label, for about the same money I paid for the 290 2 years earlier.

I'm happy with the card, no regrets but I also liked the 290, a lot.
After 2 years I was bored, I wanted a change and with AMD offering more of the same for the same money I was left with no choice.

So now it looks like AMD are about to do it yet again, the same thing only this time under the "power efficient" banner.

Seriously could you think of a bigger kick in the teeth?

For £250 to £300 on 14nm the least one would reasonably expect is Fury-Nano performance and overclocking to 980TI performance.

that's ^^^^^ a "massive over hype"????
IMO that's little niggling in the back of my mind that says "its AMD, they will #### it up" looks like something that I should have been listening to.

They have some serious work cut out to down play expectations because that is pathetic.

At least just be honest about what it is, a low grade VR card and flog it off for £150, don't even bother with the 4GB one

 

[CAT-THE-FIFTH]

Lol what?

Compare each other to its predecessor.

1080 vs 980
42% more clocks, 25% more CUDA core, 25% more texturing units, 38% more transistorr. Gives +56% performance

If the 480 is around 390 performance then conparing to the 380: 30% more clocks, 28% more cores gives around 40-50% performance gain. If they are capable of higher clocks, they can stretch the difference further.

For me it seems AMD has the performance gains in the same ballpark as NV.

You forget this:

Lets wait, not long to wait now, I am sure people will be pleased with performance in games and the features on offer.

I am certainly excited about RX-480, its going to be a very successful card for sure.

Totally ignored and turned into:

AMD is DOOOMED!!

THEY WILL SELL 10 CARDS WORLDWIDE!!

I bought an R9 290X which overclocks to 2GHZ for £50 autographed by AMDMatt himself!!

AMD sucks!!

 

[Aretak]

All the false dissapointment is getting a bit funny now - how about MOAR AMD IS DOOMED!!

The same posters overhyping it to massive levels and then trying to underhype it at the same time.

Then they twist what Gibbo said out of context,but not when Gibbo himself said he expects to sell loads of them,so he thinks it will be a decent improvement over current competing cards.

BUT,BUT,AMD IS DOOOOOOOOOOOMED!!!

LMAO.

Well, quite. As always, people read into things what they choose to, rather than what was actually written. Far fewer quoting Gibbo's more recent post where he says he actually hasn't tested the card of course, and was merely stating the bloody obvious that it isn't going to match a 1070 for half the price. We'll have people back tomorrow slating the 480 based on Gibbo's confirmation that it only performs like a 390 (in fact I believe I saw a 380 mentioned a few pages back, so it's even worse!) and is FAILURE as a result.

Let them have their fun. Hopefully the 480 will turn out to be a good card, and then you won't hear a peep out of them. Certainly not to admit they were wrong anyway.

For £250 to £300 on 14nm the least one would reasonably expect is Fury-Nano performance and overclocking to 980TI performance.

Hehe, the price crept up again. From £200 to £250 and now it's £300. By launch day AMD will be asking £2000 for a card that performs like a 750 Ti.

These meltdowns based on something that somebody didn't actually even say are quite something.

 

[AlamoX]

Where are you getting these prices from? I thought the 8GB was going to be £220-230 at best but could be £240-250.

you know there is no magic in it 8Go at 229$ comes to 156£ add VAT = 187£.
usualy you add to it 5-10% you get the retail price at 195-205£, but since this is early launch and gouging might be expected first couple weeks, you can go with 10-20% more which will land the price between 199-219£ at most, and since the stock seem to be very high you are more likely to find it at 199£ because of the psychological impact.
the screenshot with the 237£ that show up a week ago, that included 25£ shipping cost and for sapphire Lite, not a reference one, and ppl just like to hike the prices by mixing potential custom cards with reference cards mostly out of bias, apparently yes there could be 250£ custom cards but that is still 50£ more than the reference one.
still for who ever have a strict budget, he can get 4Go 480 at around 179£.
save this post and come back to me when they are released, pretty sure the prices and spot on.

 

[Gux]

Lol what?

Compare each other to its predecessor.

1080 vs 980
42% more clocks, 25% more CUDA core, 25% more texturing units, 38% more transistorr. Gives +56% performance

If the 480 is around 390 performance then conparing to the 380: 30% more clocks, 28% more cores gives around 40-50% performance gain. If they are capable of higher clocks, they can stretch the difference further.

For me it seems AMD has the performance gains in the same ballpark as NV.

The problem is that AMD has given us the same amount of performance for the last 3 generations for the same price. All things indicate that RX480 will be in the 390 ballpark range. 390 was in the 290 ballpark range and they all cost around £200+.

They are again late to the party, Nvidia has already introduced 2 new GPU's offering far superior performance to their previous generation offering, while AMD have nothing to offer until at least late October/November. Meanwhile Polaris improvements are so poor, that the 1060 should not have much of an issue to match the performance for a similar price.

AMD are in a **** poor shape. RX480 needed to be amazing and it clearly will not be. Where is the reason for the millions of 290/290x/390/390x/380x/GTX970 users to upgrade here?

**** poor improvement especially considering its a new node. For the same price it should be completely replacing the existing line by offering at least 30% better performance. It is clearly not going to do that.

 

[CAT-THE-FIFTH]

Well, quite. As always, people read into things what they choose to, rather than what was actually written. Far fewer quoting Gibbo's more recent post where he says he actually hasn't tested the card of course, and was merely stating the bloody obvious that it isn't going to match a 1070 for half the price. We'll have people back tomorrow slating the 480 based on Gibbo's confirmation that it only performs like a 390 (in fact I believe I saw a 380 mentioned a few pages back, so it's even worse!) and is FAILURE as a result.

Let them have their fun. Hopefully the 480 will turn out to be a good card, and then you won't hear a peep out of them. Certainly not to admit they were wrong anyway.

Agreed.

Plus he made other posts like this too:

Doubtful, we have shipped well over 1000 on 1080 already, we have had a lot of 1080 stocks, but the sales are totally insane on that part, even beyond the sales what 970 was at launch.

Kudos to NVIDIA for launching a product at twice the MSRP and still selling more.

In a month for sure, I am actually hoping to sell 500+ on day one!

So if he expects to sell 500+ in a day,that tells you how much he expects to sell in a week.

If it were the fail product some are saying,he wouldn't expect it to sell that well.

Instead you get the same posters hyping up the performance,so when it does not hit their own hype,they can just go AMD DOOMED.

 

[humbug]

Well, quite. As always, people read into things what they choose to, rather than what was actually written. Far fewer quoting Gibbo's more recent post where he says he actually hasn't tested the card of course, and was merely stating the bloody obvious that it isn't going to match a 1070 for half the price. We'll have people back tomorrow slating the 480 based on Gibbo's confirmation that it only performs like a 390 (in fact I believe I saw a 380 mentioned a few pages back, so it's even worse!) and is FAILURE as a result.

Let them have their fun. Hopefully the 480 will turn out to be a good card, and then you won't hear a peep out of them. Certainly not to admit they were wrong anyway.

Actually it was my post he had a problem with when he said that.

what I said was "it may overclock to 980TI performance" his response was "no matter what you do to it the 480 will never match the 980TI" or words to that effect.

Now, given my 970 overclocked is not a million miles off a 980TI it says a lot about the 480, more than he realised at the time he wrote that.

The RX 480 is no faster than the 390 and at £250 or more for fancy ones; expensive.

This is AMD's second 290 level card re launch in 3 years and for the same money, again.

 

[TheMorningStar]

Equating the 480 with the performance of the 390/x at the same price point is the most intellectually dishonest argument I have ever seen.

The 480 operates in the 380/280/7850 price segment, the only reason you can get a 390 at a similar cost is the price of them has been slashed TO BRING THEM IN LINE WITH THE NEW STANDARD, not the other way around.

Could you buy a 4gb 290 for £160 at launch? Nope. Could you buy an 8gb 390 for under £200? No.

How can anyone complain about having last gen, high-end performance at mid-level prices? It's a retarded argument, it's exactly what Nvidia have also done.

Also, to complain that it's not that big an improvement over multiple years of technology that was specifically held back by the processes available at the time is moronic.

Boo-hoo, this mid ranges graphics card is only as powerful as their last generations high end... grow up. That is literally the best case scenario for the end user.


The 390x had a launch price of $429, the 480 has a launch price of $199. The 290x had a launch price of $549 also for comparison.

So, if we equate 3 generations of similar performance with those prices... $549>$429>$199 I find any complaints pretty childish.

Don't even get me started on how much money you save on power.

 

[TheRealDeal]

Actually it was my post he had a problem with when he said that.

what I said was "it may overclock to 980TI performance" his response was "no matter what you do to it the 480 will never match the 980TI" or words to that effect.

Now, given my 970 overclocked is not a million miles off a 980TI it says a lot about the 480, more than he realised at the time he wrote that.

The RX 480 is no faster than the 390 and at £250 or more for fancy ones; expensive.

This is AMD's second 290 level card re launch in 3 years and for the same money, again.

If the clock speed is correct at 1266 then it clearly will be faster than the 390. AdoredTV worked it out as 5.8 gflops which is only 0.1 gflops behind the 390x. He thought with the added architecture improvements this will perform more like 6.3 gflops so let's wait and see what we get before writing it off.

 

[Gux]

So if he expects to sell 500+ in a day,that tells you how much he expects to sell in a week.

If it were the fail product some are saying,he wouldn't expect it to sell that well.

Instead you get the same posters hyping up the performance,so when it does not hit their own hype,they can just go AMD DOOMED.

Well because clearly people are uninformed. You can literally buy a similar performing card for the same amount of cash now or even last year. And this is with the new node shrink.

The simple fact is for the last 3 years at £200 to £250 AMD has been offering the same performance and in many cases the same GDDR5 8GB VRAM option, for three straight years.

How about we get some actual improvement in performance at this price range.

 

[CAT-THE-FIFTH]

snip

So you overstated the performance of the GTX970 now as GTX980TI level,so you can brand the RX480 a fail.

Really,since according to TPU,a bog standard reference GTX980TI is like 42% faster than a GTX970:

http://tpucdn.com/reviews/ASUS/GTX_1080_STRIX/images/perfrel_2560_1440.png



So,at this point yes a GTX970 is suddenly GTX980TI level.

Emm,unless you have a GTX970 which overclocks to Pascal level.

 

[humbug]

Equating the 480 with the performance of the 390/x at the same price point is the most intellectually dishonest argument I have ever seen.

The 480 operates in the 380/280/7850 price segment, the only reason you can get a 390 at a similar cost is the price of them has been slashed TO BRING THEM IN LINE WITH THE NEW STANDARD, not the other way around.

Could you buy a 4gb 290 for £160 at launch? Nope. Could you buy an 8gb 390 for under £200? No.

How can anyone complain about having last gen, high-end performance at mid-level prices? It's a retarded argument, it's exactly what Nvidia have also done.

Also, to complain that it's not that big an improvement over multiple years of technology that was specifically held back by the processes available at the time is moronic.

Boo-hoo, this mid ranges graphics card is only as powerful as their last generations high end... grow up. That is literally the best case scenario for the end user.


The 390x had a launch price of $429, the 480 has a launch price of $199. The 290 had a launch price of $549 also for comparison.

So, if we equate 3 generations of similar performance with those prices... $549>$429>$199 I find any complaints pretty childish.

Don't even get me started on how much money you save on power.

The cards that you see in the store have been between £230 to £330 for the 390/X cards wich are all AIB cards with good coolers and 8GB.

The 480 will launch at £200 to £300.

£200 for the reference one with 4GB, you could always get an AIB 390 with 8GB for around £230 up.

"Equating the 480 with the performance of the 390/x at the same price point is" absolutely right.

 

[CAT-THE-FIFTH]

snip

No,because you are trying to twist into a fail in a segment where even £30 to £50 makes a difference.

I have a GTX960 4GB myself.

As a user of a GTX960 4GB myself a RX 480 would be close to double the performance of the card at R9 390X level,and an R9 390X is 20% faster than a GTX970 if you look at the latest TPU review.

An RX470 at 20% slower than an RX470(which would be consistent with previous AMD generations),would be still massively faster. Probably easily 40% probably upto 60% depending on the card,as it would be close to GTX970 level.

BUT AMD is DOOMED!!

Suddenly,the GTX970 is GTX980TI level. LMAO.

GTX970 HYPE TRAIN HERE WE COME!!

 

[five8five]

you know there is no magic in it 8Go at 229$ comes to 156£ add VAT = 187£.
usualy you add to it 5-10% you get the retail price at 195-205£, but since this is early launch and gouging might be expected first couple weeks, you can go with 10-20% more which will land the price between 199-219£ at most, and since the stock seem to be very high you are more likely to find it at 199£ because of the psychological impact.
the screenshot with the 237£ that show up a week ago, that included 25£ shipping cost and for sapphire Lite, not a reference one, and ppl just like to hike the prices by mixing potential custom cards with reference cards mostly out of bias, apparently yes there could be 250£ custom cards but that is still 50£ more than the reference one.
still for who ever have a strict budget, he can get 4Go 480 at around 179£.
save this post and come back to me when they are released, pretty sure the prices and spot on.

I think your underestimating as in the UK US prices tend to convert closer to £1=$1. You only added VAT and haven't included anything for shipping / insurance.

I would be surprised but very pleased if the 8GB drops under the £200 barrier

they did say under $500 for 2 of them which would suggest inc vat a price of just under £210 + "insert terrible exchange rate here" making it roughly 215 so I would guess at £219.99 which is a solid price anyway.

 

[humbug]

So you overstated the performance of the GTX970 now as GTX980TI level,so you can brand the RX480 a fail.

Really,since according to TPU,a bog standard reference GTX980TI is like 42% faster than a GTX970:

http://tpucdn.com/reviews/ASUS/GTX_1080_STRIX/images/perfrel_2560_1440.png



So,at this point yes a GTX970 is suddenly GTX980TI level.

Emm,unless you have a GTX970 which overclocks to Pascal level.

Don't snip out what I said in your quote and then completely misrepresent what I said.

what I said was "not a million miles off a 980TI" using my own overclocked card as reference which is clocked at 1500Mhz.

 

[TheMorningStar]

The cards that you see in the store have been between £230 to £330 for the 390/X cards wich are all AIB cards with good coolers and 8GB.

The 480 will launch at £200 to £300.

£200 for the reference one with 4GB, you could always get an AIB 390 with 8GB for around £230 up.

"Equating the 480 with the performance of the 390/x at the same price point is" absolutely right.

It isn't correct at all. Also, you are using £GBP instead of $USD.

We can only compare launch prices for an honest appraisal of gains, as that is the only constant we have.

 

[humbug]

after VAT import taxes and all that $1 pretty much equates to £1 in UK pricing.

If you think the $200 card are going to be £160 you have a surprise coming, they always end up about 1 for 1.

 

[CAT-THE-FIFTH]

Don't snip out what I said in your quote and then completely misrepresent what I said.

what I said was "not a million miles off a 980TI" using my own overclocked card as reference which is clocked at 1500Mhz.

No YOUR THE ONE who is trying to paint the GTX970 as nearly a GTX980TI and then twists what Gibbo is saying by indicating your GTX970 is better than an RX480 by extension.

So all those people who bought GTX980TI cards should have just overclocked their GTX970 cards instead.

In fact using that logic,a GTX1070 is not massively faster than a GTX980TI,so buy a GTX970 and save much monies!! Woot!!

I like all the false outrage when most of us have said the card will be R9 390X level at closer to £200 to £225 FOR MONTHS.

Now its all of sudden slower than a GTX970 and cost £250+ - this is not a hype train.

Its like someone playing the stock market FFS.

If you are that hyped about the RX480 being fail,literally every post,buy a GTX1070.

Oh wait!! Your GTX970 is already nearly a GTX1070. Looks like GTX1080 for YOU!

I should have just bought a GTX970 myself.

It seems to make even Pascal look rubbish! Silly me!

 

[karik666]

The price for the 480 should be from £165 to £250,thats with no retail price gouging.

 

[humbug]

No YOUR THE ONE who is trying to paint the GTX970 as nearly a GTX980TI and then twists what Gibbo is saying by indicating your GTX970 is better than an RX480 by extension.

So all those people who bought GTX980TI cards should have just overclocked their GTX970 cards instead.

In fact using that logic,a GTX1070 is not massively faster than a GTX980TI,so buy a GTX970 and say much monies!! Woot!!

I like all the false outrage when most of us have said the card will be R9 390X level at closer to £200 to £225 FOR MONTHs.

Now its all of sudden slower than a GTX970 and cost £250+ - this is not a hype train.

Its like someone playing the stock market FFS.

If you are that hype negative about the RX480 being fail,literally every post,buy a GTX1070.

Oh wait!! Your GTX970 is already nearly a GTX1070. Looks like GTX1080 for YOU!

So your argument is what? that a £250+ 390X level performance card is a success?

Should we be excited about that CAT? are you?

Do you even know what your own argument is?