Radeon RX 480 "Polaris" Launched at $199

[TheMorningStar]

after VAT import taxes and all that $1 pretty much equates to £1 in UK pricing.

If you think the $200 card are going to be £160 you have a surprise coming, they always end up about 1 for 1.

Not AMDs problem and the size of our market it's irrelevant to them.

The 4gb 480 comes in at £136.35 at the current exchange rate. £163.62 with VAT, anything significantly over is fleecing on behalf of the retailer. Again, that is not on AMD.

 

[akarypid]

I bough the 970 because they re-launched the 290 under the 390 label, for about the same money I paid for the 290 2 years earlier.

I'm happy with the card, no regrets but I also liked the 290, a lot.
After 2 years I was bored, I wanted a change and with AMD offering more of the same for the same money I was left with no choice.

So now it looks like AMD are about to do it yet again, the same thing only this time under the "power efficient" banner.

Seriously could you think of a bigger kick in the teeth?

For £250 to £300 on 14nm the least one would reasonably expect is Fury-Nano performance and overclocking to 980TI performance.

that's ^^^^^ a "massive over hype"????

Relax man, here's the thing: if you feel so strongly about this, wait a few months for the 1060 to arrive. Surely it will have Fury-Nano performance and trade blows with the 980ti when overclocked. Not to mention the £250 retail price (ok, we'll even accept £300 since the 480 is so useless)... You can just pick one up and keep ignoring AMD.

If that doesn't pan out and somehow the 1060 is worse than the 480, just copy paste that comment above to a few forums (replacing NVidia for AMD) and pick up an RX480 instead (albeit a little late, but why risk it).

Besides, right about then it will be almost-Vega time! At that point we'll see where the 1070/1080 are in the new pecking order and we can discuss how well AMD and NVidia have done (comparing like for like). Surely we'll get the 1080ti to keep the crown if Vega works out right?

Patience...

 

[AlamoX]

I think your underestimating as in the UK US prices tend to convert closer to £1=$1. You only added VAT and haven't included anything for shipping / insurance.

what do you think 10-20% price i added is for ?
the retail already have their margins on the initial price of 199$ or 229$ MSRP thats (Manufacturer's suggested retail price), assuming they want more than what AMD thinks is fair retail price, then shipping, insurance would be less than 5% of total card price, another 5% markup puts it at 10% which most competitive retailer would be, the gouging is the extra 10% fot a total of 15% retail mark up, unlikely in the long run, but even then price is still way below what some ppl wish for it to be, mainly to mark it as a failure card.

 

[CAT-THE-FIFTH]

So your argument is what? that a £250+ 390X level performance card is a success?

Do you even know what your own argument is?

Should we be excited about that CAT? are you?

Coming from a person who side graded from a R9 290 to a GTX970 - funny that. You were that excited to justify a smaller sidegrade.

You are just trying to justify how brilliant your GTX970 is. Supposedly despite a 42% difference between a GTX970 and a GTX980TI,your card is already GTX980TI level.

So using your logic,anybody who has a GTX970 should not bother with the following:
1.)GTX980TI
2.)GTX1070
3.)GTX1080

What is that,a 20% to 35% increase at stock,between those cards and probably less when all are overclocked at max. But since your GTX970 is almost a GTX980TI,Nvidia is DOOOOOOOMED TOO.

I have a GTX960 - for me the RX470 and RX480 cards will offer much better performance.

You overhyped the cards and now when reality hits you are doing the opposite by underhyping the cards as a fail,and trying to make it look as crap as possible.

Both Orangey and D.P. were right,and I pretty much agreed with them too - we all realised people would overhype the cards and then say AMD would fail.

This is despite most leaks indicating it was R9 390X/GTX980 level.

 

[Seanspeed]

I understand all of that, but you are still essentially saying that a GCN4 part with higher theoretical performance is worse than GCN2 part with less.

You're clearly NOT understanding this then.

I think you've probably become very accustomed to seeing benchmarks based on average framerates, maybe with minimum or maximum framerates mentioned.

This is all........ok..........but not really the best way of indicating actual performance level. Because actual performance, in real world terms, is not just framerate, but also how stable the framerate and frametiming is.

You can have a card that has a higher average framerate than another, one that on a traditional benchmark would score higher, that actually performs worse in terms of visual smoothness. Frametiming is really the best way of measuring this.

I recommend reading through this to get a better grasp of this concept:

http://techreport.com/review/21516/inside-the-second-a-new-look-at-game-benchmarking

It's one of the big reasons that SLI/Crossfire are bad ideas. Frametiming is often terrible. So even though your framerate counter says you're getting super high numbers, your actual experience is often less smooth than a single GPU with a lower average framerate.

 

[humbug]

Relax man, here's the thing: if you feel so strongly about this, wait a few months for the 1060 to arrive. Surely it will have Fury-Nano performance and trade blows with the 980ti when overclocked. Not to mention the £250 retail price (ok, we'll even accept £300 since the 480 is so useless)... You can just pick one up and keep ignoring AMD.

If that doesn't pan out and somehow the 1060 is worse than the 480, just copy paste that comment above to a few forums (replacing NVidia for AMD) and pick up an RX480 instead (albeit a little late, but why risk it).

Besides, right about then it will be almost-Vega time! At that point we'll see where the 1070/1080 are in the new pecking order and we can discuss how well AMD and NVidia have done (comparing like for like). Surely we'll get the 1080ti to keep the crown if Vega works out right?

Patience...

Well sorry but a 390X level 480 is a complete fail, especially at a price where those who spend that kind of money are 85% of the custom market and already have cards of that performance which cost them that money

I got moaned at for over hyping by suggesting that it might be Fury-Nano level.

That is a perfectly reasonable expectation and I get moaned at again for saying "well actually if that's not the case the thing is an utter fail."

3 years ago I bought a 290 at a cost of under £300, one year ago I bought another 290 'there abouts' level card at under £300 (because that's all there was)
Now AMD have another 290 'there abouts' level card for under £300 and i'm supposed to be impressed?

 

[Seanspeed]

Well sorry but a 390X level 480 is a complete fail, especially at a price where those who spend that kind of money are 85% of the custom market and already have cards of that performance which cost them that money

I got moaned at for over hyping by suggesting that it might be Fury-Nano level.

That is a perfectly reasonable expectation and I get moaned at again for saying "well actually if that's not the case the thing is an utter fail."

There's a fairly small difference between a 390X and a Fury Nano. So calling one 'great' and the other 'a total failure' seems like you're dividing things into a ridiculous black and white scenario where there cant be a middle ground.

Even if it's only 390X performance, we're talking a card that was only *just recently* knocked down to £300 prices as normal(and not just on good deals), get matched by a card that will likely cost £100 less. That's pretty darn good and I think you know that. It's not spectacular, but it's good.

 

[humbug]

There's a fairly small difference between a 390X and a Fury Nano. So calling one 'great' and the other 'a total failure' seems like you're dividing things into a ridiculous black and white scenario where there cant be a middle ground.

Even if it's only 390X performance, we're talking a card that was only *just recently* knocked down to £300 prices as normal(and not just on good deals), get matched by a card that will likely cost £100 less. That's pretty darn good and I think you know that. It's not spectacular, but it's good.

The 390X has always been around £300.

Of course its a failure, 4 years across two FinFets with the same performance for roughly the same money it is an utter failure and a kick in the teeth to boot.

Hype? I haven't hyped anything, I made reasonable expectations but I see why you think its hype.

 

[TheMorningStar]

Some other points for consideration.

7870 Launch Price $349
280x Launch price $299
285 Launch price $299
380x Launch price $229
480 Launch price $199

I see a pattern of significant cost reduction and massive performance gains when the process technology of the time allowed it.


All cards listed will be worth upgrading from, which is a significant share of the market and PCs are being built every day.

Seriously Humbug, you may not like this card but it is going to be an insane hit with the consumer. I think you need to step back and distinguish your desires from the desires of the market.

If stock performance comes in where we expect it to, it is a massive win for AMD. They did everything right on this MID RANGE CARD. A basic analysis of previous gen cost and performance backs this up. The material is there for you to look over.

If it overclocks well, that's another layer of win.

 

[humbug]

Some other points for consideration.

7870 Launch Price $349
280x Launch price $299
285 Launch price $299
380x Launch price $229
480 Launch price $199

I see a pattern of significant cost reduction and massive performance gains when the process technology of the time allowed it.


All cards listed will be worth upgrading from, which is a significant share of the market and PCs are being built every day.

Seriously Humbug, you may not like this card but it is going to be an insane hit with the consumer. I think you need to step back and distinguish your desires from the desires of the market.

If stock performance comes in where we expect it to, it is a massive win for AMD. They did everything right on this MID RANGE CARD. A basic analysis of previous gen cost and performance backs this up. The material is there for you to look over.

If it overclocks well, that's another layer of win.

No I don't think so, their biggest market arguably is 390/X owners, count 90% of them out as its more of the same.

Next AMD would need to win Nvidia users over, with what? A £200 970? Oh, wait....

Here's whats really going to happen, AMD launch it, 2 days later Nvidia publish some stuff about the 1060 and that's AMD's 2 days in the sun over.

 

[gerardfraser]

More rumors:Seems like the same stuff repeated.My mistake

AMD RX 480 Overclocked To 1.6Ghz+, Cooler Tear Down & Production Line Photos Leaked

Read more: http://wccftech.com/amd-rx-480-overclocked-1600mhz-cooler-detailed/#ixzz4CAoN4q7o

 

[TomRL]

Can someone tell my why all of a sudden the hype train has crashed? Why are people saying this thing only has 390 power?

 

[humbug]

Can someone tell my why all of a sudden the hype train has crashed? Why are people saying this thing only has 390 power?

With all the rumours flying around, such as the one above i suggested they may overclock to stock 980TI performance.

480 5.8 TFlops vs 390X 5.9 TFlops and the overclock in that apparent leak is 27%. a perfectly reasonable suggestion i thought but Gibbo said no mater what you do to the 480 it will never be as fast as a 980TI, in fact he accused me of over hyping the card.

So with that basically the performance suggestion has gone right back down to being pretty low. like 390 or less.

If he's right its a fail, its ok if its 390X performance at reference out of the box as long as it can overclock, but it looks like from what Gibbo is saying its iether much slower or another Fury-X for clocking, if not worse.

I hope Gibbo is simply over estimating the performance of the 980TI, if he isn't and knows something we don't, let slip, its another disaster,.

 

[TomRL]

I'm assuming Gibbo is some kind of insider?

 

[humbug]

I'm assuming Gibbo is some kind of insider?

Basically, Gibbo is the man around these parts. OcUK staffer and a well known in the industry.

He did come back in later and say he had not actually tested the card but reiterated he didn't think the 480 would get to 980TI performance.

He said there was plenty of evidence on the net that its only <390X / < 980 performance.

 

[SimBy]

This thread is the definition of manic depressive And same offenders every time

Anyway, if performance is around 390X level and power consumption around 110W that means it's pretty much on par with Pascals perf/W.

Not such a big fail, is it? It's a mainstream sized GPU, an R380 replacement.

Anyone thinking Nvidias mainstream GPU GP106 will be somehow better than this is delusional.

 

[.Trooper.]

More rumors:Seems like the same stuff repeated.My mistake

AMD RX 480 Overclocked To 1.6Ghz+, Cooler Tear Down & Production Line Photos Leaked

Read more: http://wccftech.com/amd-rx-480-overclocked-1600mhz-cooler-detailed/#ixzz4CAoN4q7o

So many conflicting reports flying around, first Gibbo says what he said, then we get more leaks showing this

 

[humbug]

This thread is the definition of manic depressive And same offenders every time

Anyway, if performance is around 390X level and power consumption around 110W that means it's pretty much on par with Pascals perf/W.

Not such a big fail, is it? It's a mainstream sized GPU, an R380 replacement.

Anyone thinking Nvidias mainstream GPU GP106 will be somehow better than this is delusional.

The fail would be on the price you get for that performance, its basically more of the same 390/X for about the same money under the 'efficiency' banner.

I wouldn't buy it and i'm desperate to replace my 970 with something new for sub £300.

 

[r7slayer]

Even if the 480 can clock to 1.5-1.6 which would be impressive I doubt it would be catching the heels of a 980Ti it would most likley not be far off a reference 980Ti by about 15% but with most 980Ti being able to quite easily hit 12-1300mhz even reference cards its no competition.
But if the 480 can clock anywhere near 1.5 on average then it will be an astonishing card indeed.

 

[Beren]

Shh don't let it slip - He's wearing a wire.

8 Days until we find out now.