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Radeon RX 480 "Polaris" Launched at $199

Running the same bench again to get a better score, comment in the side suggested it was between 380x and 970. Seems it was not performing as it should.
 
cib24 said:
I expect £200 for 8GB models.

$230 ÷ 1.47 (USD/GBP rate today) = c.£156

£156 × 1.20 = c.£187

Shipping/import costs in the UK/EU are slightly higher than US so add another c.7%

£187 × 1.07 = c.£200

OCUK may charge £210-215 at first but they are almost never the cheapest website for computer parts (plus they actually charge for shipping in this day and age driving the total cost of purchasing even higher than other etailers). The main advantage for OCUK is their fantastic customer support, this forum and very wide selection of computer parts.

Anyway, other etailers will probably have it slightly cheaper at first but we will see.
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Have you not seen the OCUK pricing for the recently launched 1070s & 1080s? Great prices and massive range compared to the opposition.

TwsT said:
I would be surprised but very pleased if the 8GB drops under the £200 barrier

they did say under $500 for 2 of them which would suggest inc vat a price of just under £210 + "insert terrible exchange rate here" making it roughly 215 so I would guess at £219.99 which is a solid price anyway.
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Jono8 said:
Surely the msrp already includes the retailer's margin? :confused:
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In an ideal world yes but sometimes the margin expectation of the retailer from the manufacturer is too low, for example sub 5% at which point on new product we simply refuse to hit MSRP on majority of stock and will maybe just use a cheap brand or OcUK brand to hit MSRP and then other cards will be £10 or so higher to get us upto around 10% margin.

This happens only sometimes though, other times we get margins we are happy with and can hit MSRP no problem.

Typically the safe formula is USD cost, divided by dollar rate given by bank (not XE.com) and then add 30%-40% is a safe bet, as that covers taxes, shipping and margins.
 
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