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Radeon RX 480 "Polaris" Launched at $199

Gibbo said:
In an ideal world yes but sometimes the margin expectation of the retailer from the manufacturer is too low, for example sub 5% at which point on new product we simply refuse to hit MSRP on majority of stock and will maybe just use a cheap brand or OcUK brand to hit MSRP and then other cards will be £10 or so higher to get us upto around 10% margin.

This happens only sometimes though, other times we get margins we are happy with and can hit MSRP no problem.

Typically the safe formula is USD cost, divided by dollar rate given by bank (not XE.com) and then add 30%-40% is a safe bet, as that covers taxes, shipping and margins.
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Looks like we're talking £220 for the 8GB one then ;)
 
I just did a search on a well known auction site for rx480...pre order at £230 for an 8gb card so if that's the price I'm happy at that :)
 
Yeah, Stream just died... as soon as I got there. There you go. Blame it on me and my cynical realism lol. I noticed some silly things in chat like 480<970 and people asking for various benchmarks. Maybe he turned it off cos AMD came knocking at the door lol
 
Killer7xx said:
I'd say the GTX x80 and x70 parts are mid range, seeing as a Titan and a x80Ti are pretty much a given in each generation now.
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They are. Anyone that says otherwise knows not what they are talking about.

When EVGA release the sc or ssc are they top end until few or classy or kingpin come out? We all know that it's a no...
 
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