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Radeon RX 480 "Polaris" Launched at $199

If Amd's answer to buy an amd card over nvidia is to buy 2 then there is something seriously wrong with it.

They could have just re hashed more 390 cards and said buy 2!
 
People won't be keeping these GPUs for 10 years, they will use them for a year or two then upgrade when something better comes along.

you still see ppl here and there wanting to upgrade from a 4800/5800 series :D
but yes 2 years sounds about right for the majority, exemple RX480 replacement wont come before 2018, because 2017 will mostly be higher end card at 400£+ range, if AMD's scalable architecture is planned for 2018, then they better have mgpu issues solved for the most part by 2017, or at least show some serious progress like dx11 vs dx12 did for AMD.
 
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If Amd's answer to buy an amd card over nvidia is to buy 2 then there is something seriously wrong with it.

They could have just re hashed more 390 cards and said buy 2!


That is not their intention, I am sure. I think the intention to allow consumers to identify that one 480 has slightly over half the performance of a 1080 at $200.

They had a way of comparing it to a 1080 in one form, good on em. It clearly worked as many people are talking about getting a 480 now.

A stand out article for me indicating positive reaction to the 480 was on EuroGamer. Usually heavily weighted on Nvidias side, many posts found within are positive towards the 480.

Its worth having a look through the comments section. Its a far cry from other article's on that site where the positive opinion weight has been in Nvidia's direction for whatever reason.

http://www.eurogamer.net/articles/d...-costs-199-gtx-970-r9-390-beating-performance
 
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I love how someone starts a topic of discussion and then when people discuss that point and it goes in a direction the original poster doesnt like, any further discussion of that same point becomes "trolling"
 
Is the 480 the next generation of 380....and there will be a 480x version, 490 and 490x versions??? Or is the RX480....what we'd call the 480x?
 
The only reason they gave for the 480 dual card demo was because they didnt want to spoil the review sites single card reviews. Yet somehow using a dual card result means AMD are going to put masses of extra resources behind mgpu now.
 
Is the 480 the next generation of 380....and there will be a 480x version, 490 and 490x versions??? Or is the RX480....what we'd call the 480x?

The only relationship to the 380 is that the RX480 will fill that price point (around £180 - £200).

No other cards have been announced yet although there is a general consensus that a faster card will be announced soon, when that releases, well, who knows?

I would go for the RX490 if/when it comes.
RX 480X doesn't sound right to me.
 
Is the 480 the next generation of 380....and there will be a 480x version, 490 and 490x versions??? Or is the RX480....what we'd call the 480x?

yes should replace 380 price wise, with 390performance, only RX480 showed so far, not sure if there is an X version or 490 version, with the naming change and lack of infos, it's hard to guess what they might have.
 
Had an interesting argument/discussion with a friend last night.
Basic gist of it was, NVidia have made their entire range obsolete with the new 1080 and 1070, but AMD haven't with the new very well priced midrange RX480, well that was her point of view anyway.

Personally I feel that both companies have done exactly that, NVidia by launching something faster than their entire line up and AMD have effectively done the same thing by launching a midrange card and then using the argument that the top end is pointless because two of the new cards are better.

I just wanted to get your thoughts on this subject. :)
 
it's always usefull to have a long term vision on where things might land in a year or 2, rather than being stuck in a year or 2 in the past.
a lot of ppl seem to have an issue with mgpu understandably from past experience, but complete disregard of potential change isn't good.

We're finally starting to get single gpu's with the grunt to make mgpu the fossil it deserves to be. A pair of 480's would provide a crappy experience overall when compared to that from a single 1080, An experience I'd happily pay the extra 200 quid to avoid, The 480 is a different class of card to a 1080 & 1070, It'll sell well at it's price point which is what it needs to do, Taking into account how bad supports been lately no-one should be considering a multi card set up with GP 104 chips available now & Vega on the Horizon.
 
Let me rephrase correctly:

TWO AMD 480's ARE more powerful than an NVIDIA 1080 at over £200 less

Sorry for the error.

You're potentially exaggerating the price difference by quite a margin -

I would be surprised but very pleased if the 8GB drops under the £200 barrier

they did say under $500 for 2 of them which would suggest inc vat a price of just under £210 + "insert terrible exchange rate here" making it roughly 215 so I would guess at £219.99 which is a solid price anyway.

The cheapest OCUK 1080 is £525 so the difference could be just £85. I'd rather have the single card for that price difference.

I'm surprised they're pushing crossfire for low end systems. How many low end PCs have a crossfire compatible motherboard installed? I can see people taking there machine to the PC shop to be told they need a £70 m/b upgrade.

Also does the man (or woman) on the street understand the pros and cons of crossfire (or SLI). I feel AMD could be making a rod for their own backs. I suppose the engineers have been elbowed out of the way it is now marketing guys aka Penn and Teller are in charge. I understand they want to show the card off as best they can but I'm not sure about the way they're doing it.

I'm very interested in seeing single GPU gaming benchmarks.
 
That is not their intention, I am sure. I think the intention to allow consumers to identify that one 480 has slightly over half the performance of a 1080 at $200.

They had a way of comparing it to a 1080 in one form, good on em. It clearly worked as many people are talking about getting a 480 now.

A stand out article for me indicating positive reaction to the 480 was on EuroGamer. Usually heavily weighted on Nvidias side, many posts found within are positive towards the 480.

Its worth having a look through the comments section. Its a far cry from other article's on that site where the positive opinion weight has been in Nvidia's direction for whatever reason.

http://www.eurogamer.net/articles/d...-costs-199-gtx-970-r9-390-beating-performance

It's worked on me.

I almost bought a 970 3 months ago, glad I held out. I've been debating a 1070 but think I may be happy with a 480 if it delivers and is reasonable priced. Highly depends on price.

Can't wait. Come on amd you dongs..... release it already.

Anyone know what date it's coming or some benchmarks are coming?
 
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Had an interesting argument/discussion with a friend last night.
Basic gist of it was, NVidia have made their entire range obsolete with the new 1080 and 1070, but AMD haven't with the new very well priced midrange RX480, well that was her point of view anyway.

Personally I feel that both companies have done exactly that, NVidia by launching something faster than their entire line up and AMD have effectively done the same thing by launching a midrange card and then using the argument that the top end is pointless because two of the new cards are better.

I just wanted to get your thoughts on this subject. :)

I think its just the way things have fallen into place for both, Nvidia like to get their more expensive cards out first, i don't know why as those are low volume products.
TBH i don't understand Nvidia's strategy here.

AMD looked at where the bulk of the sales are and prioritised getting good cards into that segment first, the $100 to $300 segment.
I'm not sure i would agree that AMD haven't also made their entire range obsolete, we will have to wait for proper reviews but the P10 looks to be at least 390X performance, some good indication it may be a little more than that, with that card at $200 no one is going to buy a Fury-X at $500, as a matter of fact if you look you will find that they are no longer available.

If anything Nvidia still have a very sellable product in the GTX 970 at £250 now.

Until Polaris 10 arrives at under £200.
 
Had an interesting argument/discussion with a friend last night.
Basic gist of it was, NVidia have made their entire range obsolete with the new 1080 and 1070, but AMD haven't with the new very well priced midrange RX480, well that was her point of view anyway.

Personally I feel that both companies have done exactly that, NVidia by launching something faster than their entire line up and AMD have effectively done the same thing by launching a midrange card and then using the argument that the top end is pointless because two of the new cards are better.

I just wanted to get your thoughts on this subject. :)

to me they both did the same thing, although i see it more problematic on nvidia's side.
1080 stretch the performance further but doesnt stretch it far enough for some enthustiasts, who already have superclocked ti/tx, splitting up their target, so it's possible to be much smaller than last year.
1070 made the ti/tx obselete price wise, and made 2nd hand ti/tx much more appealing, so a good chunk of 1070/1080 sales will be lost to private 2nd hand sales for sli and such.
the 480 should undermine everything from fury and down, you enter the space where value for $ matters, without 1060 present 480 could gobble up all that segment from 950 to 980, even grab some 300£ budgets who have trouble stretching the extra 50£, again i kept seeing how ppl think that if 970/980 price drop too much because of the 480, they would rather buy 2nd hand to sli than sell their current one to pick a new gpu, thats more private sales, where the seller could end up 480 for nvidia, especialy that the low price gives a perception of bad value to the 1070 that could have been placed a little bit better than 379$
i dont think it really matters at this point if a vendor undermines his own cards, because looking at retailers lately they doent seem to have that much stock left, new product will lead to better shipping target ultimately, but the point here is try not lose market share with ppl switching vendors.
 
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