Radeon RX 480 "Polaris" Launched at $199

henson0115 · 10 Jun 2016 at 16:50

Relentless81 said:
AIB cards and 8GB versions

even at say $250 for AIB, converted and vat added that's still only £204 for 4gb version, havnt included the 8gb version and that's what i am missing..

Toss3 · 10 Jun 2016 at 16:50

D.P. said:
Ehh. The US MSRP is already going to be £200 minimum for the reference models. Of course the AIBs will go up to £250 for premium models.

The exchange rates, regional markup and price gouging in the UK applies equally to AMD and nvidia cards.

Have you checked the prices in the US? Same thing going on over there (minus Vat of course). All we can do is hope that Polaris turns out to be a stellar overclocker, otherwise we're basically stuck with these prices.

Oh and as for the existence of a RX 490 - think it is just some hopefuls' fever dream, as we have neither heard anything about such a product from AMD nor have there been any leaks, so at this point it seems very very unlikely that we'll see anything like that until the end of the year.

Relentless81 · 10 Jun 2016 at 16:53

Toss3 said:
Oh and as for the existence of a RX 490 - think it is just some hopefuls' fever dream, as we have neither heard anything about such a product from AMD nor have there been any leaks, so at this point it seems very very unlikely that we'll see anything like that until the end of the year.

AMD themselves stated the price range for Polaris is up to $299, the $299 card hasn't been revealed yet

karik666 · 10 Jun 2016 at 16:53

If there was no price gouging the price incl vat would be..

Rx480 4gb £165
Rx480 8gb £190
Rx480x or Rx490 8gb £250

Mauller · 10 Jun 2016 at 16:53

Be funny If the rx480 ends up with a 2-300mhz boost over a 1266mhz base clock. That apparent 20-30% lead the 1070 has will shrink.

AMD just showing the base performance with ashes. Lol.

Seanspeed · 10 Jun 2016 at 16:55

Toss3 said:
Have you checked the prices in the US? Same thing going on over there (minus Vat of course).

Have you?

You can get an EVGA ACX3.0 1080 for $650 and reference models are going for $699 on the dot.

D.P. · 10 Jun 2016 at 17:10

Toss3 said:
Have you checked the prices in the US? Same thing going on over there (minus Vat of course). All we can do is hope that Polaris turns out to be a stellar overclocker, otherwise we're basically stuck with these prices.

Oh and as for the existence of a RX 490 - think it is just some hopefuls' fever dream, as we have neither heard anything about such a product from AMD nor have there been any leaks, so at this point it seems very very unlikely that we'll see anything like that until the end of the year.

Cards in the US are selling for exactly what they should be relative to msrp

Boomstick777 · 10 Jun 2016 at 17:17

karik666 said:
If there was no price gouging the price incl vat would be..

Rx480 4gb £165
Rx480 8gb £190
Rx480x or Rx490 8gb £250

There will be gouging, if not from AMD from retailers.

I expect:

Rx480 4gb £165 > £200
Rx480 8gb £190 > £250
Rx480x or Rx490 8gb £250 > £300 (Not sure this card is real though)

SiDeards73 · 10 Jun 2016 at 17:27

Boomstick777 said:
There will be gouging, if not from AMD from retailers.

I expect:

Rx480 4gb £165 > £200
Rx480 8gb £190 > £250
Rx480x or Rx490 8gb £250 > £300 (Not sure this card is real though)

+1 this is how i see the prices as well.

Orangey · 10 Jun 2016 at 17:33

Gouging is only retailers, think you call it something else if AMD/NV do it.

AlamoX · 10 Jun 2016 at 17:38

Boomstick777 said:
There will be gouging, if not from AMD from retailers.

I expect:

Rx480 4gb £165 > £200
Rx480 8gb £190 > £250
Rx480x or Rx490 8gb £250 > £300 (Not sure this card is real though)

do you really think after 1 year of AMD saying they want to drop prices with polaris 10 and increase the tam blabla..., they would sit there and see retailers or AIBs screw up their strategy to retake market share ?
the price will be exactly the same as 380-380X, 169-199£

Boomstick777 · 10 Jun 2016 at 17:40

Orangey said:
Gouging is only retailers, think you call it something else if AMD/NV do it.

What do you call Nvidia's Founders Edition pricing?

karik666 · 10 Jun 2016 at 17:46

I hope amd release some info about the $300 card before the 29th,but knowing how amd work,they proberly wont.
But this would be a great time to show what the $300 card is,especially with all the raging going on about the gtx 1070 prices.

nomadd · 10 Jun 2016 at 17:49

Mauller said:
Be funny If the rx480 ends up with a 2-300mhz boost over a 1266mhz base clock. Lol.

Be even funnier if it actually ends up on sale at £300-400.

Phixsator · 10 Jun 2016 at 17:54

Well since the other camp have apparently lost its senses its looking more and more like AMD will be my pick even if i have to switch monitor as well. Might even be able to fit in a 6700k as well which would be sweet for some crossfire action.

Lokken86 · 10 Jun 2016 at 17:57

Mauller said:
Be funny If the rx480 ends up with a 2-300mhz boost over a 1266mhz base clock. That apparent 20-30% lead the 1070 has will shrink.

AMD just showing the base performance with ashes. Lol.

It either can't clock that high or AMD are being conservative with power and we could overclock it nicely. I'm sure the first 14nM cards out the gates could and would hit 1400+ if they wanted it though.

SiDeards73 · 10 Jun 2016 at 18:23

Just wish we would get some solid info from AMD, i know NDA is 29th but the waiting is bad enough without the ludicrous pricing from Nvidia making us all wish AMD would drop the Mic on them.

Mauller · 10 Jun 2016 at 18:35

Lokken86 said:
It either can't clock that high or AMD are being conservative with power and we could overclock it nicely. I'm sure the first 14nM cards out the gates could and would hit 1400+ if they wanted it though.

Conservative, mentioned before but they are aiming for a certain price/perf/efficiency. Although they could end up with a boost like that on the part. We just have to see with all the 'Shots fired' twitter comments etc from the Macau event.

Seanspeed · 10 Jun 2016 at 18:45

AlamoX said:
do you really think after 1 year of AMD saying they want to drop prices with polaris 10 and increase the tam blabla..., they would sit there and see retailers or AIBs screw up their strategy to retake market share ?
the price will be exactly the same as 380-380X, 169-199£

Do you really think AMD have any choice in the matter when they've made their distribution 100% dependent on external retailers?

shrek2 · 10 Jun 2016 at 18:52

Lets be honest, if these cards are any good they will be gouged to death. Don't think you'll be getting close to 980 performance for £150. Not going to happen.