If it has, then you would know full well that it is never neither simple, nor straightforward!
Oh sure, infact it's often very interesting, which is why most of us on this forum spend money on it and do it in our free time as a hobby but come on, none of it is skilled work is it?
Whats the most difficult job you'll ever have to do for a consumer? Perhaps hard drive recovery, which is quite difficult but you'll use specific software solutions in order to do or send it to a data recovery expert anyway. Beyond that, what? Total system failiure involving a complete reinstall of windows? Oh no! What about a total CPU upgrade

I'm not disputing the importance of home PC repair men nor the validity of the work they do. But it's not skilled labour and this is why some people are rather shocked at how much some people charge for it.
Especially when you consider most of the target market are.. shall we say, the lower demographics. Who is going to be pleased about spending 5 hours wages on a guy to come and remove a virus?