Whilst Specialized and Treks of this world are tried and trusted brands, there is an element of paying for the name. With Boardman/Planet X etc you get far far more for your money and they're still decent bikes proven in races.
Build up a Planet X nanolight with SRAM red and a decent set of wheels would be circa 2-2.5k, the equivalent Trek is going to cost hundreds if not thousands more. If money was no object, I'd possibly spend the extra for the bling factor but personally, I couldn't afford it!
Build up a Planet X nanolight with SRAM red and a decent set of wheels would be circa 2-2.5k, the equivalent Trek is going to cost hundreds if not thousands more. If money was no object, I'd possibly spend the extra for the bling factor but personally, I couldn't afford it!