Luxury for 2 weeks is 500 pounds. Full size is 300.
Can't see how its worth nearly twice the price.
500 isn't twice 300.
I think it's well worth it (though not for a Volvo though they are not actually classified luxury anyway) as you get something actually decent for not a huge amount more. A full size reservation could get you an old model Impala for example, it's still sold to rental fleets and the new model is a Premium not a full size. Dire cars.
The ATS I have is fast, frugal, very refined, well equipped, comfortable and great to drive. As good if not better than a 3 Series.
It's a pleasure to do several thousand mile road trip in.