he just said his mate has never missed a match in 3 years and doesnt have a season ticket.
therefore it looks like someone can afford to pay tout prices and is willing to do so for every match.
again you missed what i said, i said a 5% increase, not 100%.
Because again you're oversimplifying to make your argument.
You used the fact that TOUTS sell tickets a for a MUCH HIGHER price as PROOF that you could increase prices.
You have no idea what price his mate is paying for his tickets. As said the ability to pay £200 one off for a huge game you go to once a decade, isn't the same thing as being able to afford even £100 per game for a season ticket, nor does it mean you can afford to pay face value for 19 games a season.
His mate can, and he might well only be paying face value and not a penny more, and if the only tickets he could get were 15% higher he might not have gone half as much.
Every post you make is just massive assumption after assumption.
Read your actual post, firstly clubs do often increase prices by often up to 5% a year, but they usually only do it every few years. If you randomly up the price, screw half your customers then the other half won't pay and drop price to get the other half of tickets sold, you make more money and MASSIVE anger ALL the fans, do it again and you'll get massive protesting and all kinds of trouble, there is a very good reason clubs don't do exactly what you're saying, and thats because firstly it doesn't work and secondly, angering your entire fan base when your entire income is dependant on them is the stupidest possible thing you can do.
But again that is irrelevant, the FIRST line of what you quoted was completely and utterly incorrect, that is the only thing relevant, you used a baseless incorrect argument as reasoning that something else would work, doesn't matter if the second part is right, your assumption was incorrect and so was the argument.