Good. The whole thing is ridiculous and stores are stuck in a difficult situation.
They have two choices:
a) Reprice EVERYTHING. This means moving away from established price points, bringing in completely random new ones. Going through huge amounts more change at tillpoints, increasing the time it takes each customer to be served. Spending hundreds of thousands reprinting price stickers, POS, adverts all over the country.
For what? So a £29.99 item can become £29.27? Whats the point, really? Are you actually going to be pleased to pop into a shop, hand over 30 quid for a 29.99 item and instead wait whilst the cashier counts out 73p of change for you? Great. I'd rather just have the penny. We are all going to end up carrying huge amounts more loose change.
So, at a time when the economy isn't doing great companies already experiencing a downturn in sales must commit much money to this utterly ridiculous idea.
Or they can do b)
b) Keep prices the same. Not incur huge pricing costs and retain sensible pricing strategies. Get absolutely slated by the Daily Mail and driven out of business as a result.
Fanastic. And just 3 weeks before Christmas as well.