I don't get this lens.
Sure the constant 1.8 aperture on a zoom is a world first but the focal range isn't useable on a crop body.
For many years people have been ditching the Canon 17-40L on crop bodies because it's not wide enough but now because a similar focal range lens has a wide aperture it's suddenly amazing.
Hmmm
It's not suddenly amazing because of the range. The range is nothing new. The 17-55 is stlll being used by crop users all over because it's a stellar lens whilst the 18-55 kit lenses are doing their job just fine as mid zooms. What this lens offers is something completely new and I see it being hugely popular even if it comes at a cost.
The benefits to FF users are obviously much higher but still...