This is very interesting though:
What this test shows is ATI is a clear winner, they shall be very similar price to each other and ATI may become a little cheaper a few weeks after launch.
The current speculation is that AMD releases 7970s at $549 price point (around £425 in the UK). For all we know it's just a speculation, I remember the stir up before 6970s launch when "everyone" assumed the cards would perform better and cost much more than they did in the end.
The cheapest GeForce GTX580 at your place is around £370, we know the launch prices for Radeon 6970 and 6950 were $369 (£285 with the current exchange rates) and $299 (£230), Radeon 5870 and 5850 were $379 (£295) and $259 (£200) respectively. That gives us "some" idea on what the marketing strategy from AMD may be, I guess with many new models on the market they will retake some of the lower end sectors as well as expand their enthusiast range.
Is it likely that AMD will follow their scheme adding a small enthusiast range at the top? That would probably push a 7950 1.5GB (£250 - $329) and 7950 3GB (around £290 - $379) into the previous pricing strategy and add 7970 as the top end card with price tag around £360 - $469, which would be slightly lower than GTX580 1.5GB currently is and at a reasonable price tag. $549, on the other hand, is the lowest price you can get a GTX 580 3GB in retail in the US, so I guess that launch price isn't anything surprising - Radeon 7970 destroys GTX 580 3GB and has the same amount of vRAM.
It would make sense for AMD to take over the market shortly after launch since they can attract enthusiast buyers with the soft launch and new performance crown and then discount their entire range to destroy Nvidia's products in the price war.
You've hinted before that Nvidia has already stopped production of GTX570/580s so I guess they're rushing Kepler's release for Q2/Q3 2012.
Next year will be very interesting in terms of hardware upgrades, new die shrinks, Ivy Bridge, Kepler and new Radeons, all promising better performance at the same price point. Hopefully they won't disappoint.