Thats an interesting one, I would argue its not that much of a competitive advantage since the majority of the users wont be taking advantage of it.
As such it has a real risk of falling into one of the traps many products and services have previously where a non core add on is enabled that is badly taken advantage of by a few (who see it as a real benefit) and that then leads to fair usage type policies when the company finds out its costing them a fortune.
The majority wouldn't likely see any advantage and then the scenario can flip, if its unlimited then the manufacturer will see an increase in people hitting problem points (such as battery %) or the manufacturers competitors who dot offer it may be able to flip it and offer say a higher battery % guarantee after x years.
The majoirty of consumers will likely rank a higher battery % guarantee after x years than V2H.
I think EV batteries are going to be much better being recycled into home storage batteries at the end of their EV lives, than being used while still in the EV.
For whatever reason, it's more economical at the moment for home batteries to be built from entirely new cells.
Its also different tech. I am not sure i would want ex car cells at home personally.
Also i suspect economies will mean ex car batteries go to grid level storage rather than home.
Its easier to rack out containers with a system that allows like packs to be slotted in, eg all leafs into containers 1-10, Tesla S packs in 11-20 etc
That way like packs can be controlled by software and hardware that allows them to function as is and be monitored until they are no good even for that level of supply.
Home use typically wants more reliability than your likely to get with old EV batteries.
And the cost of stripping down and testing the cells etc is not going to be cheap. At grid scale they can not bother with that and just accept dead cells, bad performing cells etc