It is a niche camera so of course sales are going to be lower than a general purpsoe prosumer model like D800. Nikon were happy with sales, they had stock problem for some time because demand was higher expected.DF. Perhaps it has a cult following. If it does it's a small one. Last I heard retailers were disappointed with it's sales compared to D800's etc.
Their business is nose diving like many business, but less so than Sony for example! Their 2 business areas (imaging and stepper-motors) have suffered large scale global decline, what do you expect will happen? None of the camera manufacturers are having a good time. Nikon is much healthier than Pentax, Panasonic, Olympus, Fuji and Sony imaging divisions!Well their business is nosediving. Their stock value has cratered. They are restructuring in an effort to turn things around.
Their strategy was flawed. You can't increase pricing without decreasing demand. To jack up demand again, you need to increase the desirability of your product. i.e. make it BETTER. As a company you actually have to get off your backside and innovate something that adds value. I can't believe my D810 still has the same AF system as the D300? Seriously Nikon.. update the damn thing already.. at minimum make them all cross-type!
Demand is decreasing irrespective of of whatever they do, that is why pricing is increasing. They could make the most ground breaking camera in the world, but there is less demand for cameras now because ever home on the west has capable camera. Nikon isn't just charging more money, unlike Sony, they want you to upgrade the camera. Instead of buying a $800 D7100 then want you to buy a $2100 D6750. You get a better camera with a better sensor for your money and Nikon can make more profit.
Compare that with what Sony has done with the A7r2. Very similar camera to the A7r but costs $1000 more. Where is the value in that?
As for the AF system in the D810, go and compare it to the D300. They are very, very different. Just because they both have 51 AF points is meaningless. Go compare side by side the ability to focus at f/8, low light focusing accuracy, continuous tracking, precision with fast glass, 3D AF, Group AF. maybe Nikon's problem is they aren't marketing the advancements to people like you sufficiently?
The latest CIPA figures, comparing Q1 2015 to Q1 2014. Mirrorless has dropped to 91.6% while DSLRs have dropped to 93.4% so mirrorless sales are declining faster than DSLRs.Where are you getting this from? The graphs I've seen show DSLR shipments decreasing year on year at an alarming rate, while mirrorless has remained almost flat.
Nikon is declining much faster than Canon for example. Clearly their products are not very successful right now.
http://petapixel.com/2014/05/18/nikons-financial-woes-relentless-prompt-restructuring/
Yep, and a large part of that is due to Nikon's precision equipment branch suffering a massive decline in global demand. Nikon are suffering in their imaging group as well but so is every single camera manufacturer. Nikon is actually doing relatively well. although its camera sales are declining they are declining less than many of the competitors. in 2012 Nikon had 29% of the ILC market share, they now have 35%. In 2012 Sony had 12%, they now have 11%.
Yes right now, but Sony's camera sales are growing, not shrinking like Nikon and Canon's.
Sony as a whole is still fragile, but it's been innovating like crazy. Apparently they should be back to profit soon.
http://www.cnet.com/news/sony-says-good-times-ahead-as-it-forecasts-profit-for-next-year/
No, Sony's camera sales are declining rapidly. That predicted future profit is for the company as whole not their imaging division, which is a very small part of Sony.
Do you want to compare companies as whole or just their imaging divisions? Whether Sony turns around their fortunes is a very different topic to their camera sales. Sony is not gaining ILC market share.
That is specific for Sony within the US. Sony have seen increased mirrorless sales and decreased DSLR sales. that is hardly surprising since they have basically given up on gaining DSLR growth."Mirrorless sales in the USA are rising, with sales values up 16.5% over the past year, says market researcher NPD Group. Sony highlighted the figures while celebrating its own success: with the success of the a7 series helping it generate 66% more revenue from mirrorless sales over the last twelve months."
"DSLR sales values fell 15% over the same period."
More telling is the mirrorless sales in japan, where mirrorless sales are strongest, has dropeed to 78% of last years shipments.
"Looking at trade body CIPA's most recent shipment data to the Americas (CIPA's grouping that also includes South America and Canada), tells a similar story. Shipments of DSLRs in the twelve months to April 2015 fell 19% by volume and 9% by value, compared to the previous year, while mirrorless grew 36% by volume and 50% by value, over the same period.
This leaves shipments of mirrorless cameras making up 16% of ILC shipments by volume: still some way behind the 26% figure they represent in the rest of the world over the same period. This suggests there's still room for growth, unlike Europe, where volumes have contracted slightly (amidst sharply dropping DSLR figures)."
That's pretty impressive. Imagine what something with the spec's of the a7rii would do?
http://www.dpreview.com/articles/6223902518/sony-rides-wave-of-us-mirrorless-sales-surge
Again, this is Sony and America specific. Globally, mirrorless sales have fallen more than DSLRs.
Edit:
"Shipments of DSLRs in the twelve months to April 2015 fell 19% by volume and 9% by value, compared to the previous year, while mirrorless grew 36% by volume and 50% by value, over the same period."
If this isn't indicative of a changing tide, I don't know what else to say.
I don't know where you get your numbers from. You an get the official CIPA figures here: http://www.cipa.jp/stats/documents/e/d-201504_e.pdf
Absolutely no sign of mirrorless having run-away sales:
http://nikonrumors.com/wp-content/uploads/2015/06/CIPA-DSLR-vs-mirrorless-camera-shipments.jpg
Edit: You also have to factor in that Nikon does indeed sale a fair amount of mirrorless cameras. The shops I go into I see plenty of Canon and Nikon DSLr, piles of Nikon 1 and a few sony NEX, but not FE. Fujifilm, Olympus, Panasonic, Pentax are no where to be seen. This is at department stores,Best buy, costco, airport electronics shops etc.
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