Terrible Jaguar re-brand

Stu999 · Tuesday at 12:20

Jaguar have been messing around with their logo and so on and have come up with the monstrosities in this link:

Official: The four new design elements that will reinvent Jaguar | Autocar

Four new design elements are “a reimagining that recaptures the essence of Jaguar"

www.autocar.co.uk

sidimmu · Tuesday at 12:22

The destruction of another classic and classy English brand to appear more standard and a global brand, wonderful.
Lets not start on their push towards EV's and complete stop of ICE.

I am disappointed.

B@Th*nG · Tuesday at 12:37

the bottom one is ok, it's quite 80s. the rest... :|

GhostWKD · Tuesday at 12:37

I cannot get over that uppercase G

Mason- · Tuesday at 12:38

It’s because of china right? All of the design language of cars becoming to us ‘ugly’ is because the biggest market for them now is china. See BMW.

I don’t mind the actual animal jaguar logo. The 2 Js look awful though. As does the written ‘j a g u a r’.

Can’t wait to buy a new jaGuar.

Azza · Tuesday at 12:50

Looks like an advert for a Vivo or Honor phone. :cry:

dlockers · Tuesday at 12:52

This isn't what I meant when I said protect my mum's widow pension @Jonnycoupe

dlockers · Tuesday at 12:53

I sure hope this is a John Lewis incident where they realise it was a massive balls up and back it out

Dis86 · Tuesday at 12:54

They better be producing some stonking new cars.

SeatIbiza · Tuesday at 13:04

Dis86 said:
They better be producing some stonking new cars.

very, very unlikely!

throwaway4372 · Tuesday at 13:05

rebranding won't make their cars good unfortunately.

Stu999 · Tuesday at 13:05

dlockers said:
I sure hope this is a John Lewis incident where they realise it was a massive balls up and back it out

I have a strong feeling that’s exactly what will happen.

I do get they have to appeal to a broader range of customers though. I don’t think this is the way.

Dis86 · Tuesday at 13:07

Stu999 said:
I have a strong feeling that’s exactly what will happen.

I do get they have to appeal to a broader range of customers though. I don’t think this is the way.

Maybe if they fixed the reliability issues and stopped their cars being stolen by your average 12 year old they'd be on to a starter for 10?
Also the absolutely atrocious sales service that myself and others encountered doesn't help.

Jonnycoupe · Tuesday at 13:13

dlockers said:
This isn't what I meant when I said protect my mum's widow pension @Jonnycoupe

Errrm yeah, no words.

jaybee · Tuesday at 13:14

The written logo looks like it was done using fridge letter magnets. Utter ****

dave28 · Tuesday at 13:14

I would wager a School art class for 10 year old could come up with a better design than those.

Minstadave · Tuesday at 13:14

Jaguar is dead as a brand at this point. Just rearranging deckchairs on the Titanic.

Minstadave · Tuesday at 13:16

GhostWKD said:
I cannot get over that uppercase G

Criminal, looks like something my 4 year old would write.

Jonnycoupe · Tuesday at 13:16

Finally! Jaguar's electric super-GT has hit the road. See Britain's Porsche Taycan rival here | Autocar

Prototype for Jaguar's £100k Taycan rival gives a long-awaited first look at the firm's new design language

www.autocar.co.uk

GarethSouthgate · Tuesday at 13:23

Are we allowed to comment negatively about the almighty Jaguar brand or will someone on here get their knickers in a twist? :cry:

and not Jonnycoupe